Responsibilities

• Own end-to-end marketing strategy for Pro Flag Football, building the function and playbook from the ground up with direct accountability for awareness, fan growth and engagement
• Translate early-stage business goals into clear, actionable marketing plans, helping shape priorities during league build and launch phases
• Define and establish brand positioning, voice, and narrative frameworks for a new league entering the market
• Establish foundational growth targets across awareness, acquisition, retention, and engagement, with clear success metrics and reporting cadences from launch onward
• Build and lead fully integrated marketing plans across paid, owned, and earned channels, establishing best practices and operating rhythms as the league scales
• Build and evolve strategies that not only establish the fan base, but introduce and educate new audiences on the league, format, players, and storylines
• Collaborate closely with internal teams to support league, broadcast, sponsorship, and product initiatives
• Serve as a strategic marketing voice in enterprise-level planning and decision-making
• Lead agency partnerships by delivering clear briefs, performance expectations, and accountability structures
• Ensure deliverables support company goals, on-brand and on time

Requirements

• 10+ years of integrated marketing experience across brand, media, content, communications, digital, social, and campaign marketing
• Proven success building, scaling, and evolving brands through integrated, multi-platform marketing campaigns
• Experience managing and partnering with agencies and external vendors to deliver high-impact creative and media outcomes
• Strong strategic thinker with the ability to translate vision into clear plans and hands-on execution
• Demonstrated experience leading and influencing senior stakeholders, with the ability to clearly communicate strategy, creative direction, and results
• Data-driven mindset with experience leveraging insights, analytics, and KPIs to optimize marketing performance and ROI
• People-first leader with experience building, developing, and motivating high-performing marketing teams

Preferred

• Experience within sports, entertainment, media, live events, and/or consumer-facing brands
• Passion for the game of flag football and an understanding of its fans, culture, and the broader ecosystem
• Background working with leagues, teams, talent, sponsors, or broadcast/media partners
• Experience supporting major moments, marquee events, or live programming through integrated marketing campaigns
• Experience operating in fast-paced, high-growth or startup environments
• You are energized by building a league, brand, and marketing function from the ground up in a zero-to-one environment
• Create compelling brand stories that resonate with fans and drive emotional connection
• Balance long-term brand building with short-term performance goals
• Lead with a hands-on approach while empowering others to succeed in their respective areas of focus
• Proactively turn challenges into opportunities with clear, actionable solutions

Benefits

• Equity ownership opportunities to allow employees to share in the company’s growth
• Unlimited discretionary time off along with 15 paid holidays per year
• Comprehensive health insurance options, including a 100% contribution Employee coverage option
• Additional employee and family insurance coverage options with company contribution, including dental and vision
• FSA, HSA and DCHSA opportunities including contribution matches
• Retirement options including traditional 401(k) and Roth IRA plans