Responsibilities

• Lead development of US brand strategies and initiatives to drive continued growth of our commercialized products and to prepare future pipeline products for launch in the US.
• Champion marketing at the corporate level; lead communication of brand visions, strategy, and imperatives and provide clear focus and prioritization on all aspects of marketing strategy and marketing initiatives.
• Oversee market research (payers, physicians, patients) and market analytics to uncover market and customer-based insights that drive ongoing positioning and brand strategy.
• Track payer environment and understand payer segment needs to optimize brand positioning with these stakeholders in order to maximize access and rapid uptake in different segments and geographies at launch
• Lead the annual Marketing budget process and track contracts and expenditures against the budget.
• Develop and maintain an effective collaborative working relationship with the external agency teams.
• Track the competitive environment and external market events, and develop strategies and action plans to address threats and opportunities.
• Drive and participate in a rigorous promotional review process including Marketing, Medical, Regulatory and Legal reviews.
• Ensure strict compliance with all regulatory agencies, state, federal, and other applicable laws.
• Partner with the Vice President, Sales, to define the approach for go-to-market, customer engagement and experience, and overall commercial strategy to leverage innovation and modern approaches.

Requirements

• Bachelor’s degree required, preferably in Business, Marketing or related field with a Minimum of 20 years of experience in US pharmaceutical marketing required; or equivalent education and experience
• Minimum of 10 years of direct management experience required
• Proven, consistent high performance across multiple leadership roles of increased responsibilities in marketing/brand leadership/commercial P&L. Experience as sales leader is also strongly preferred.
• Experienced leader with a proven track record of successful experience in product launches
• Clinical knowledge of lipid field preferred.
• A demonstrated excellence in project management and effectively managing multiple projects/priorities is required.
• Strong analytical skills preferred.
• Full understanding of US payers, payer segments, reimbursement and access
• Requires excellent communication and negotiation skills with an ability to efficiently and productively communicate both orally and in writing.
• Strong executive presence and ability to communicate to all levels of the organization.

Benefits

• The Company offers a competitive salary including a performance-based bonus program and a comprehensive benefits package including a 401(k) matching plan and health insurance, and paid time off and holidays.