Responsibilities

• Develop and execute the company's overall marketing strategy and annual marketing plans.
• Analyze industry trends, market landscapes, and the competitive environment to formulate growth strategies.
• Oversee the company's brand positioning, brand image management, and brand communication strategies.
• Enhance brand awareness, brand loyalty, and market influence.
• Lead multi-channel marketing campaigns, including digital marketing, content marketing, social media, advertising, and event marketing.
• Develop user growth and customer acquisition strategies to improve conversion rates.
• Build and lead a high-performing marketing team, comprising brand, digital marketing, PR, and content functions.
• Establish team goals, conduct performance evaluations, and develop talent development plans.
• Collaborate closely with sales, product, operations, and executive teams to ensure marketing strategies support business growth.
• Coordinate between marketing and sales teams to ensure effective alignment and seamless conversion from marketing efforts to sales outcomes.
• Monitor the effectiveness of marketing campaigns and analyze market data and user behavior.
• Optimize marketing strategies and ROI based on data-driven insights.
• Manage the marketing budget and allocate resources efficiently.
• Ensure that marketing investments yield optimal results.

Requirements

• Bachelor's degree or higher in Marketing, Business Administration, Communications, or a related field; an MBA is preferred.
• 20+ years of experience in marketing, including at least 5 years in a senior management role.
• Proven track record of success in brand strategy, market growth, and digital marketing.
• Proficiency in market analysis, consumer behavior, and marketing data analytics.
• Exceptional leadership, team management, and cross-functional communication skills.
• Strong business acumen and strategic thinking capabilities.
• Experience within the technology, internet, FinTech, or related industries is preferred.