Vice President of Marketing

Fayetteville, AR (Unknown)

$125K/yr – $200K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth-focused marketing leadership across channels, turning traffic into leads and revenue.

  • Own end-to-end marketing strategy and measurement across channels to drive leads and revenue.
  • Must-have: 7–10+ years in marketing with strong paid social/performance background.
  • Standout: Build repeatable processes and a world-class marketing function over time.

Job Description

Responsibilities

  • Build and execute a cohesive marketing strategy across all channels
  • Develop campaigns that drive qualified leads and revenue (not just engagement)
  • Identify opportunities others miss—new angles, offers, and creative approaches
  • Guide the vision for ads, content, and campaigns (without needing to shoot/edit yourself)
  • Work closely with designers, videographers, and social team to bring ideas to life
  • Ensure everything we put out feels relevant, modern, and high-performing
  • Oversee and optimize paid campaigns across Meta and other platforms
  • Continuously test hooks, creatives, offers, and audiences
  • Improve key metrics like CPL, ROAS, and conversion rates
  • Refine landing pages, offers, and messaging

Requirements

  • 7–10+ years in marketing, with significant digital experience
  • Strong background in paid social and/or performance marketing
  • Experience leading or heavily influencing creative direction
  • Proven track record of driving measurable growth (leads, revenue, ROAS)

Preferred

  • Experience in e-commerce, apparel, or consumer brands is a major plus
  • Previous leadership experience preferred (but not required)

Benefits

  • 401(k) matching
  • Health savings account
  • Paid time off
  • Parental leave
  • Professional development assistance
Emerson Coast logo

Emerson Coast

At Emerson Coast, we believe the best things in life happen with other people—in groups, in teams, in communities. And when you love your people, you want to rep them proudly!That’s where we come in. We don’t just make custom apparel—we create shirts people actually love to wear. The kind they reach for first. The kind that feels like a badge of pride for the group they’re part of.For over seven years, we’ve been helping sororities, fraternities, and student organizations bring their stories to life through high-quality, custom-designed apparel.We’re not just another t-shirt company. We obsess over the small details—the kind that turn a simple order into a shirt they can’t wait to wear. From design to delivery, we make it effortless for groups to get apparel that fits their vibe, their vision, and their people.🎨 Completely custom designs (anything you can imagine)📦 Hassle-free ordering & fulfillment (because getting great shirts should be easy)❤️ A team that truly cares (about every detail...every step along the way)And we’re just getting started.A Part of a Bigger Collective: Growing Beyond SororitiesEmerson Coast is part of a growing collective of brands, including:🏛 Jamison Pointe – Custom apparel for fraternities🎨 Kindsor – Apparel for student orgs, teams & affinity groups..and we're getting ready to add other brands for other niche groups.We built these brands to expand into new communities while keeping the customer experience seamless and simple. No matter which division people land on, they’ll feel right at home.As we grow, our mission stays the same: help people spread the message of the group they love through shirts they love.We’re Hiring!We’re looking for talented, creative, and driven people to help us take Emerson Coast to the next level. If you:✅ Love branding, marketing, and storytelling✅ Want to be part of a growing, fast-paced team✅ Believe the details matter in creating something great...we should talk! DM us!

Founded in 2018
Fayetteville, Arkansas, USA
14 employees (7 in marketing)

Traffic Signals

Monthly Visitors
9K
Traffic Source Mix
Search
27.3%
Direct
48.3%
Referral
6%
Social
16.9%
Paid
1.4%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
6 (43% of company)