Vice President of Marketing at Discover Puerto Rico | San Juan, Puerto Rico, USA

Discover Puerto Rico

Vice President of Marketing

San Juan, Puerto Rico, USA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own the brand strategy and cross-channel marketing leadership, with a focus on audience insights, creative execution, and data-driven media optimization.

Brand Ownership: Shape audience-driven brand strategies and end-to-end segment management to drive coherent market impact.
Execution & Collaboration: Lead creative quality, agency governance, and cross-functional alignment to deliver on brand briefs and metrics.
Measurement & Optimization: Use campaign performance data to optimize media plans, pacing, and reporting while guiding budget stewardship.

Job Description

Marketing Strategy, Brand Leadership & Consumer Understanding: Own the overarching brand vision, consumer insights, and audience segmentation across campaigns and channels.
Creative Excellence: Ensure consistent brand storytelling, creative standards, and effective brief-to-delivery processes with agencies and partners.
Media Analysis & Optimization: Interpret campaign performance, evaluate media plans, and drive measurable improvements with hands-on familiarity with media buying fundamentals.
Segment Brand Management: steward end-to-end ownership of an audience segment or product line from insight to results.
Marketing & Brand Leadership: Lead cross-functional marketing initiatives, align with CMO priorities, and strengthen leadership capacity within the department.
Agency & Partner Management: Manage multiple external agencies, hold them to metrics, and ensure performance alignment.
Budget Stewardship & Financial Operations: Own budgeting processes, pacing, reconciliation, and reporting using advanced Excel and analytics tools.
Direct Reports: Marketing Directors and other marketing leaders with responsibility for strengthening leadership capacity across the department.