Company Description

A wellness and beauty innovation company focused on redefining the intersection of traditional herbal wisdom and modern scientific rigor. The company develops premium, consumer-ready products that combine authentic botanical ingredients, advanced formulation, and transparent sourcing to deliver high-performance, results-driven solutions.

Founded in the United States, the company operates with a global perspective. Research and product strategy are driven from North America, integrated with ingredient expertise and heritage knowledge from Asia, while leveraging international partners for advanced formulation, testing, and validation.

At its core, the company is built on restoring trust and authenticity in the wellness and beauty industry. Every product is guided by three foundational principles: scientifically grounded formulation, traceable and responsibly sourced ingredients, and a brand narrative rooted in both tradition and evidence.

Role Description

This is a full-time remote role for the Vice President of Marketing. The VP of Marketing will develop and execute comprehensive marketing strategies, lead market research initiatives, and oversee marketing management activities. Duties include designing market plans, enhancing the company's brand presence through public relations efforts, and ensuring cohesive marketing execution across all channels. As a senior leader, the VP will collaborate with cross-functional teams to drive growth and achieve organizational goals.

Qualifications

• Experience in Market Planning, Market Research, and developing effective marketing strategies
• Proficiency in Marketing Management and leading cross-functional marketing teams
• Expertise in Marketing and Public Relations with a track record of enhancing brand awareness and managing public communications
• Strong strategic thinking, leadership, and decision-making skills
• Excellent written and verbal communication abilities
• Proven ability to work in a remote team environment
• Master’s degree in Marketing, Business Administration, or a related field preferred
• Experience in the wellness, beauty, or consumer products sector is advantageous