Responsibilities

• Provide integrated strategic leadership across a multi-agency team spanning brand, communications, digital, media, and performance strategy.
• Set the strategic direction for assigned Wellness brands, ensuring plans advance the client’s business and connect to long-range growth priorities
• Translate consumer truths, cultural context, and business needs into compelling strategic narratives and actionable frameworks
• Create consumer-first, connected strategies that move from brand awareness to shoppable engagement moments across channels
• Partner with Data & Analytics on audience segmentation, journey mapping, channel strategy, and measurement frameworks
• Drive innovation in strategy and planning through new tools and methodologies, including AI, experience planning, and personalization
• Lead cross-functional planning and campaign development to ensure strong integration, resource efficiency, and effective execution
• Serve as the senior strategic lead for the Wellness portfolio, ensuring connectivity across internal teams, external partners, and client stakeholders
• Oversee Wellness Pod operations, including staffing recommendations, day-to-day supervision, budgeting, cost management, and resourcing needs
• Act as an advisor on Industry shifts for the client, helping to solve business challenges through strategic thinking

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 12+ years in strategy, with deep experience across brand, digital, and media
• Proven ability to lead integrated strategies across large, complex clients
• Excellent collaborative leadership ability to drive team to deliver results
• Inspirational leader who can rally teams around big ideas and business goals.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.