Company Description

A wellness and beauty innovation company focused on redefining the intersection of traditional herbal wisdom and modern scientific rigor. The company develops premium, consumer-ready products that combine authentic botanical ingredients, advanced formulation, and transparent sourcing to deliver high-performance, results-driven solutions.

Founded in the United States, the company operates with a global perspective. Research and product strategy are driven from North America, integrated with ingredient expertise and heritage knowledge from Asia, while leveraging international partners for advanced formulation, testing, and validation.

At its core, the company is built on restoring trust and authenticity in the wellness and beauty industry. Every product is guided by three foundational principles: scientifically grounded formulation, traceable and responsibly sourced ingredients, and a brand narrative rooted in both tradition and evidence.

Role Description

This is a full-time remote role for a Vice President of Marketing. The Vice President of Marketing will be responsible for leading the strategic marketing vision, overseeing market planning, engaging in market research, and managing integrated marketing campaigns. Responsibilities include aligning marketing strategies with business objectives, strengthening brand reputation, collaborating with teams on product launches, and ensuring successful public relations efforts to maintain a strong market presence.

Qualifications

• Comprehensive skills in Market Planning and Market Research to understand trends and consumer insights
• Proficiency in Marketing Management and overall Marketing operations to design and execute strategies effectively
• Experience in Public Relations to manage the company’s brand reputation and external communications
• Excellent leadership and team management abilities
• Strong analytical mindset combined with creativity to drive innovative marketing strategies
• Advanced communication and interpersonal skills to collaborate with internal and external stakeholders
• Experience in the wellness, beauty, or consumer goods industry is a strong advantage
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred)