Executive Leadership Provide executive leadership and strategic oversight for Marketing, Brand Strategy, Community Engagement, Community Relations, Strategic Partnerships, Fund Development, Grant Development, Sponsorship Development, and related outreach initiatives. Develop and execute long-range organizational growth strategies that strengthen community awareness, philanthropic investment, and public engagement. Serve as a strategic advisor to the Chief Executive Officer regarding organizational growth, external engagement, brand positioning, and community investment. Foster a culture of innovation, collaboration, accountability, and continuous improvement throughout the division. Champion cross-functional collaboration to ensure Marketing, Development, Recruitment, Donor Services, and Executive Leadership operate with aligned organizational priorities and a unified external message. Brand Strategy and Marketing Lead the organization's storytelling strategy by communicating the impact of blood donation, patient outcomes, donor experiences, organizational achievements, and community partnerships across all communication channels. Develop and execute integrated brand awareness and community engagement strategies that increase public understanding of the ongoing need for blood donation and support sustainable blood collections. Ensure consistent organizational messaging and brand standards across all communication platforms. Oversee advertising, digital marketing, public relations, creative services, media relations, website strategy, and content development. Lead integrated campaigns that educate, inspire, and engage the community while increasing awareness of the ongoing need for blood donation. Community Engagement and Community Relations Expand SunCoast’s presence throughout the communities it serves by developing meaningful partnerships and community initiatives. Represent the organization at civic events, community meetings, healthcare forums, and strategic partnership opportunities. Strengthen relationships with community organizations, educational institutions, healthcare systems, chambers of commerce, elected officials, and nonprofit organizations. Develop outreach strategies that enhance public understanding of SunCoast's mission and community impact. Strategic Partnerships and Development Cultivate executive-level relationships with healthcare organizations, corporate partners, foundations, civic leaders, elected officials, and philanthropic organizations to expand SunCoast's regional influence and community investment. Develop and implement comprehensive fund development strategies that diversify revenue and strengthen organizational sustainability. Lead corporate sponsorship initiatives, foundation relationships, grant development, and strategic partnership opportunities. Identify and cultivate new philanthropic, corporate, and community investment opportunities. Build long-term relationships with donors, business leaders, foundations, and community stakeholders. Organizational Growth Develop strategies that increase community awareness, strengthen public trust, and support long-term organizational growth. Identify emerging opportunities that strengthen SunCoast Blood Centers' reputation, market presence, philanthropic support, and long-term sustainability. Evaluate market trends, community needs, and organizational performance to identify opportunities for innovation and growth. Establish measurable performance indicators for marketing effectiveness, fundraising, grants, sponsorships, partnerships, and community engagement. Cross-Functional Collaboration Partner with Recruitment leadership to develop integrated marketing campaigns and community initiatives that support donor recruitment goals while maintaining clear operational ownership within the Recruitment department. Collaborate with Donor Services, Hospital Services, Finance, Human Resources, and Executive Leadership to ensure organizational alignment and consistent messaging. Support enterprise-wide strategic initiatives that advance SunCoast Blood Centers' mission and long-term objectives. Financial and Operational Leadership Develop and oversee departmental budgets and resource allocation. Ensure responsible stewardship of organizational resources. Monitor departmental performance and implement continuous improvement initiatives. Additional Responsibilities Serve as a member of the Executive Leadership Team. Represent SunCoast Blood Centers before community organizations, healthcare partners, media, corporate partners, foundations, and other external stakeholders as designated by the Chief Executive Officer. Perform other duties as assigned in support of the organization's mission, vision, and strategic priorities.