Vice President, Marketing & Communications at United Way of Greater Los Angeles | Los Angeles, CA | $175K/yr – $210K/yr

United Way of Greater Los Angeles

Vice President, Marketing & Communications

Los Angeles, CA (Hybrid)

$175K/yr – $210K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Owns the integrated marketing and donor communications engine for UWGLA, focusing on growth, brand consistency, donor personalization via CRM/AI, and compelling impact storytelling to drive multi-channel acquisition, retention, and upgrade across segments.

Brand and strategy ownership across three focus areas to unlock revenue and impact.
Donor communications and CRM/AI infrastructure enabling personalized outreach at scale.
Integrated campaigns that align marketing with fundraising to lift acquisition, retention, and LTV.

Job Description

Lead marketing and communications strategy to hit the five-year revenue goal of $40M.
Act as brand steward aligning messaging across Education and Workforce Access, Economic Empowerment, and Resilient Communities.
Advise the CEO and executive team on communications and marketing investments tied to impact, revenue, and engagement.
Partner with Development on donor data, CRM, and AI infrastructure for personalized donor communications at scale.
Lead integrated campaigns with fundraising to grow acquisition, retention, and lifetime value.
Own marketing for the under-$1,000 donor segment using digital ads, email, social, direct mail, and online giving optimization.
Direct donor and funder communications including stewardship templates and journey maps from first gift through major gifts.
Oversee website, email, social, and digital advertising to grow online giving and next-gen donor acquisition toward a $400K online giving target and 25% social reach/engagement growth.
Direct mail messaging and content development across the donor pyramid in partnership with Development.
Partner with Development on tentpole events, cause marketing campaigns, and initiative launches.

United Way of Greater Los Angeles

We can accomplish more together than alone. By combining community power, donations, and new solutions to long-standing challenges, we can support neighbors in crisis and close the prosperity gap.

Founded in 1924

Los Angeles, California, USA

86 employees (7 in marketing)

www.unitedwayla.org/careers