Responsibilities

• Lead the University’s integrated marketing and communications strategy, aligning brand and engagement initiatives with the University’s mission and strategic objectives.
• Serve as chief brand steward, guiding the evolution of the University’s brand identity, positioning, and messaging while ensuring consistency across all institutional platforms and audiences.
• Advise the President and executive leadership on marketing strategy, reputation management, communications priorities, and emerging issues.
• Build and sustain relationships with campus leaders, statewide partners, alumni, and community stakeholders to enhance institutional visibility, reputation, and public trust.
• Establish data-driven performance metrics, analytics frameworks, and market research to inform strategy, measure impact, and enhance institutional differentiation.
• Oversee integrated storytelling and creative services that elevate the University’s academic excellence, research impact, student experience, and public engagement.
• Lead enterprise-level digital strategy, including web governance, user experience, social media, CRM integration, marketing technology, and digital accessibility.
• Partner with Enrollment Management and academic units to drive strategic, data-informed marketing that supports undergraduate, graduate, online, and continuing education enrollment goals.
• Direct internal communications, media relations, executive messaging, and crisis communications.
• Provide institutional support of the Broadcast Media Center (public radio and television), advocating for this department's public service mission which dovetails into the broader University's goal on expanding the boundaries of knowledge through accessible educational and information programming of news, music, culture and children's programs found on Montana Public Radio and Montana PBS.