Responsibilities

• Serves as a strategic member of the Management Team, bringing brand, audience, reputation, and communications perspectives to enterprise decision-making and helping shape how organizational strategy is understood and experienced by members, subscribers, community partners, and other stakeholders.
• Provides strategic stewardship of the MIBOR REALTOR® Association, Broker Listing Cooperative®, and MIBOR REALTOR® Foundation brands, ensuring each maintains a clear and distinct value proposition while strengthening the collective reputation and impact of the enterprise.
• Actively identifies stories and communications opportunities across the organization, developing a deep understanding of initiatives, products, programs, research, advocacy, community impact, and organizational change and translating complex work into compelling stories for the audiences we serve.
• Proactively identifies the audiences, channels, partnerships, media opportunities, and creative approaches that will extend the reach and impact of organizational stories and messages.
• Develops and executes integrated marketing, communications, public relations, and audience engagement strategies aligned with organizational priorities and business goals.
• Cultivates and manages media relationships and serves as the lead point of contact for media interactions, identifying opportunities to strengthen awareness of MIBOR, the BLC®, the Foundation, REALTORS®, market conditions, property rights, and real estate and community issues.
• Prepares and supports executives, volunteer leaders, and members for media and public speaking opportunities, including talking points, speeches, presentations, and other executive communications.
• Anticipates emerging organizational, industry, and reputational issues and develops appropriate communications strategies and responses.
• Leads member and stakeholder communications across the organization, ensuring content is timely, relevant, audience-focused, and consistent with the appropriate brand and value proposition.
• Develops strategies to strengthen the public understanding and reputation of REALTORS® and the organization’s three brands through public relations, storytelling, marketing, and community visibility.

Requirements

• College degree or equivalent combination of education and relevant marketing and communications experience
• Five or more years of progressively responsible marketing and communications experience, including demonstrated leadership responsibility
• Can subscribe to MIBOR Values: Service, Excellence, Integrity, Collaboration and Family