Responsibilities

• Lead Groundswell’s organization-level goal of being a trusted household name everywhere we serve.
• Define KPIs and evaluation frameworks that measure the effectiveness of Groundswell’s marketing and communications strategies across programs, platforms, and audiences.
• Leads the development of Groundswell’s marketing and communications plan in accordance with the organization’s overall Strategic Plan.
• Responsible for the achievement of the goals and objectives of the marketing and communications Plan. Ensure evaluation systems are in place for these goals and objectives, and report progress to the COO and CEO at least monthly.
• Oversee the development of inspiring content, working closely with the marketing and communications team in collaboration with other Groundswell colleagues.
• Oversee press, media, and marketing vendors, agencies, and consultants to advance both earned media coverage and integrated marketing campaigns.
• Lead the development of marketing assets and supporting collateral — including campaign materials, digital content, brand toolkits, and audience-facing resources.
• Develop and manage the annual marketing and communications budget, working in concert with the finance team.

Requirements

• Bachelor’s degree required, advanced degree preferred but not required.
• Minimum of 10 years of leadership experience in media, communications, marketing, public relations, or external affairs.
• Must demonstrate successful development and execution of integrated marketing and communications campaigns, including brand-building, demand generation, or audience growth initiatives.
• Must demonstrate brand management experience.
• Must demonstrate experience applying marketing analytics and data-driven methods to evaluate performance and guide strategic investment across marketing and communications programs.
• Professional experience in clean energy, or community development fields preferred.

Preferred

• Professional experience in clean energy, or community development fields preferred.
• experience with marketing technology platforms (CRM, marketing automation, digital analytics) and proven track record in integrated campaign management, audience growth strategy, and cross-channel brand development.

Benefits

• Groundswell pays 100% of the monthly premium for health, dental, vision, and long-term disability for full-time employees in accordance with Groundswell’s policy. Groundswell also covers 50% of spouses and dependents covered under the Groundswell healthcare, vision, and dental plan. Matching 401 (k) plan contribution by Groundswell up to 4% for employees who choose to contribute to Groundswell’s 401 (k) plan, with immediate vesting.
• Monthly Development Days to focus on professional development opportunities
• $45 per month to reimburse cellular phone use for business purposes.
• $75 per month to reimburse home internet access for business purposes.
• Fifteen (15) paid vacation days per year; eight (8) sick days; and two (2) personal days. Vacation and sick leave accrue at the start of your employment, restart each year on January 1, and increase with tenure. Personal days begin after six months of employment.
• Groundswell also takes nine (9) paid federal holidays and a holiday break from December 24th to January 1st (inclusive).
• Short-Term Disability Insurance, Long-Term Disability Insurance, and Voluntary Life available.
• Pre-tax benefits such as Smart Benefits, Flexible spending accounts, and Dependant care are also available.
• For more information about the organization’s benefits and other personnel policies, Groundswell will provide new-hire orientation within the first week of employment.