Responsibilities

• Lead Marketing & Communications Strategy by defining and evolving the LifeMoves brand and developing integrated marketing and communications plans.
• Govern how the brand shows up in the world, ensuring consistency to build awareness, trust, credibility and ultimately action with stakeholders.
• Map LifeMoves audiences and connect them to the brand, prioritizing donors.
• Identify and drive KPIs that will be executed by a small, high-impact team and strategic partners.
• Establish priorities, timelines, and success metrics, using data, technology and audience insights to refine messaging, channels, and resource allocation.
• Architect the Digital Ecosystem and Strategic Engagement, owning the website and transforming web and social channels into a dynamic engine.
• Own the user experience across the digital ecosystem and ensure touchpoints are professional and compelling.
• Move beyond vanity metrics to understand content resonance and continuously test and iterate messaging.
• Partner with Development to build an Empathy-to-Action funnel that turns audiences into supporters and delivers a qualified donor pipeline.
• Act as a strategic partner to the Development team, supporting fundraising and donor engagement through storytelling and campaign execution.

Requirements

• Multiple years of progressive marketing and brand leadership experience, ideally within nonprofit, mission-driven, or social impact organizations.
• Demonstrated use of creativity and novel approaches to elevate your client’s voice above the noise
• Proven experience leading teams, managing cross-functional initiatives, and driving strategic outcomes.
• Experience managing an internal "creative agency" model that prioritizes the production of revenue focused assets.
• Advanced knowledge of marketing, branding, and integrated communications strategies.
• Advanced knowledge of digital communications, including websites and social media platforms.
• Strong understanding of design and communications principles, production processes, and vendor management.
• Exceptional storytelling skills, with the ability to translate complex social issues into clear, compelling narratives.
• Advanced interpersonal and communication skills, including the ability to influence, advise, and collaborate with diverse stakeholders.
• Strategic thinking, strong organizational skills, and the ability to manage multiple priorities in a fast-paced environment.

Benefits

• participate in the LifeMoves benefits package