Responsibilities

• Lead the organization’s overall marketing, communications, content, and brand strategy across all business verticals. - Serve as the strategic leader of the Desert Dogs brand, ensuring consistent voice, positioning, storytelling, and creative execution across all platforms. - Build and lead a best-in-class marketing and communications department centered around innovation, accountability, urgency, creativity, and measurable performance. - Develop and execute integrated marketing campaigns that drive ticket sales, partnerships, merchandise revenue, and fan engagement. - Oversee annual marketing planning, budgeting, campaign strategy, and organizational marketing priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive leadership experience in marketing, digital media, communications, brand strategy, or fan development.
• Proven success building integrated marketing strategies that drive measurable revenue growth, fan acquisition, and brand engagement.
• Strong understanding of customer lifecycle marketing, CRM strategy, fan segmentation, and marketing automation.
• Experience utilizing HubSpot CRM for lead management, lifecycle marketing, automation workflows, database segmentation, and customer journey optimization.
• Strong expertise in paid media strategy, audience targeting, attribution, conversion optimization, and digital performance analytics.
• Experience overseeing email marketing, SMS marketing, retargeting, and personalized fan communication strategies.
• Experience managing media buying and advertising campaigns across Meta, Google, YouTube, Connected TV, and programmatic platforms.
• Strong understanding of content strategy, social media growth, audience development, and digital storytelling.
• Experience leading communications, public relations, and executive messaging initiatives.

Nice to Have

Benefits