Responsibilities

• Build on and lead the implementation of a comprehensive communication and marketing strategy to increase brand awareness, participation in programming, and visibility for The Cradle as well as support the growth of the donor base. The VP is responsible for managing a broad range of marketing projects and makes recommendations to the CEO, Board, and senior staff for all promotional campaigns and branding. The VP works to understand and advance departmental objectives across the organization, collaborating closely on and building buy-in for marketing initiatives and strategies.
• Marketing (65%)
• - Lead and manage day-to-day operations for the Marketing and Community Engagement Team (2 staff).
• - Design, oversee, and execute integrated marketing and communications strategies that support brand awareness, program enrollment and participation, fundraising, and community engagement.
• - Lead strategic visioning and implementation of external and internal communications plans that support both organizational priorities and programmatic growth initiatives.
• - Oversee audience segmentation and lifecycle engagement strategies across digital, earned, paid, and partnership channels.
• - Guide messaging that resonates across diverse audiences, including families, professionals, donors, partners, and community stakeholders.
• - Position The Cradle as a trusted thought leader and resource for families and professionals through education, storytelling, and relationship-building.
• - Refine and review metrics to measure the effectiveness and success of marketing strategies.
• - Oversee the development of collateral, including event publications, annual reports, and e-newsletters.

Requirements

• 10+ years of progressive experience in marketing, communications, brand strategy, or related fields, including leadership experience in a nonprofit or mission-driven organization.
• Experience managing teams and working with boards.
• Demonstrated success developing and executing an integrated marketing/communications strategy, with preference to candidates with experience leading and/or implementing a significant brand evolution.
• Excellent oral and written communication skills, including strong persuasive writing capabilities.
• Experience translating organizational strategy into compelling external messaging.
• Demonstrated ability to use data and audience insights to guide marketing decisions.
• Experience navigating organizational change and communicating with diverse stakeholders.
• Highly organized and able to manage multiple projects simultaneously
• Demonstrated professionalism, flexibility, good judgment, and commitment to teamwork.
• Belief that collaboration deepens impact, with record of accomplishment to back it up.

Preferred

• Experience marketing new services or establishing a brand in new markets a plus.