Responsibilities

• Build and run the demand generation function, Cadence's most critical near-term pipeline gap, and design and execute account-based marketing (ABM) programs targeting health systems and CMO networks.
• Oversee all paid marketing activities, including SEO/AEO oversight and website optimization, paid conference participation, and sponsorships that build Cadence's presence among health system buyers.
• Sequence case studies, partner spotlights, and earned media assets into outbound campaigns that move priority accounts from awareness to evaluation, and own the handoff from marketing-qualified leads to AEs with clean routing and closed-loop reporting.
• Partner with Communications and Brand to align all three marketing functions behind shared pipeline and revenue goals, acting as the single accountable owner for marketing outcomes in a refreshed board plan.
• Own lifecycle and expansion marketing, refining provider and patient journeys with Cadence for stronger engagement, retention, and clinical outcomes.
• Partner with Product, Data, and Revenue Operations to define and own the marketing tech stack, funnel instrumentation, and CRM attribution model, and report on pipeline sourced, pipeline influenced, MQL-to-SQL conversion, and CAC.
• Lead, mentor, and grow a distributed marketing team across demand gen and customer marketing, hiring demand gen talent as the immediate organizational priority and determining the right time to formalize product marketing as a distinct function.

Requirements

• 8-12+ years of progressive B2B marketing experience, with at least 3 years in a senior leadership role.
• Proven track record building demand generation and ABM programs from the ground up in a growth-stage or mid-market company, personally built and run rather than only overseen.
• Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers, strongly preferred.
• Demonstrated command of the full marketing funnel, from brand awareness through pipeline generation and customer expansion, including measurement frameworks that track pipeline sourced, MQL-to-SQL rates, and CAC.
• Track record managing marketing in a resource-constrained environment, prioritizing ruthlessly and delivering outsized impact with lean budgets.
• Experience partnering closely with a sales organization, reporting into a revenue-focused executive, and leading cross-functionally without direct authority.
• Fluency with AI research and productivity tools and the ability to evaluate AI-driven insights critically, distinguishing signal from noise in a fast-moving information environment.

Benefits

• Competitive pay & equity*
• Fully remote
• Comprehensive health coverage: Medical, dental & vision
• Paid time off
• 401k plan + matching
• Paid parental leave
• Home office stipend
• *benefit offerings may vary depending on job profile, job level and worker type