Responsibilities

• Own marketing strategy, budget, and results for all resorts
• Lead and develop a team of four marketing professionals, and manage our agencies and vendors
• Direct paid search and paid social campaigns that drive direct bookings
• Build and protect the brand across our resorts, website, social channels, and creative
• Grow email and SMS marketing programs that bring guests back year after year
• Plan and manage the marketing budget, with clear reporting on return on ad spend, direct revenue, and occupancy
• Bring AI into how the team plans, creates, targets, and measures campaigns
• Partner with our revenue and distribution team and resort operations to fill rooms and deliver a great guest experience

Requirements

• Hotel or resort marketing experience (required)
• Deep, hands-on knowledge of paid search, social media marketing, branding, and email/SMS marketing
• A track record of managing marketing budgets and showing measurable results
• Hands-on experience using AI tools in marketing strategy and execution, not just familiarity
• Experience leading a team and managing agencies and vendors
• 8 or more years in marketing, advertising, or hospitality marketing
• Bachelor's degree in marketing, communications, or a related field preferred

Benefits

• $150,000 base salary plus a performance bonus
• Benefits: health, 401(k), paid time off
• Relocation assistance
• Direct access to company leadership and the chance to shape marketing for one of the Grand Strand's best-known resort groups