Responsibilities

• Develop and execute an integrated U.S. market marketing strategy aligned with regulatory frameworks and business objectives.
• Build brand positioning centered on institutional trust, compliance, and innovation.
• Define multi-year growth roadmap including user acquisition, retention, and ecosystem expansion.
• Lead paid acquisition (Google, Meta, X, programmatic, affiliate, etc.) with CAC and LTV optimization.
• Establish KPI frameworks including conversion funnel metrics, ROI modeling, attribution architecture.
• Oversee lifecycle marketing (email, CRM automation, segmentation, retention strategy).
• Design go-to-market campaigns targeting hedge funds, family offices, asset managers, and crypto-native institutions.
• Create thought leadership strategy (whitepapers, research reports, executive content).
• Manage industry events, conferences, and strategic sponsorships.
• Build corporate brand identity and messaging architecture.

Requirements

• 10+ years of marketing leadership experience in fintech, digital assets, asset management, or regulated financial services.
• Proven track record scaling early-stage or growth-stage companies in the U.S. market.
• Deep understanding of U.S. regulatory landscape impacting crypto and financial marketing.
• Strong command of performance marketing analytics and attribution modeling.
• Experience marketing to institutional investors strongly preferred.
• Executive presence with ability to represent the company publicly.
• Experience in crypto exchange, custody, DeFi infrastructure, or institutional trading platforms.
• Familiarity with SEC/FINRA-compliant marketing frameworks.
• MBA or equivalent executive experience.

Preferred

• Experience in crypto exchange, custody, DeFi infrastructure, or institutional trading platforms.
• Familiarity with SEC/FINRA-compliant marketing frameworks.
• MBA or equivalent executive experience.

Benefits

• Backed by globally recognized long-term capital
• Opportunity to build the marketing function from the ground up
• Institutional-grade crypto platform focused on regulatory clarity
• High-growth environment with strong governance discipline