Vice President of Marketing

Lake Mary, FL (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive marketing strategy and execution for Preferred and PRU to grow new business, strengthen distribution, and improve retention.

  • Lead marketing across Preferred/PRU and agency distribution initiatives.
  • Must-have: 220 license and experience with self-insurance pools or trusts
  • Standout: Cross-functional coordination with underwriting, trust services, and associations

Job Description

Responsibilities

  • Lead the marketing strategy and execution for Preferred and PRU to drive new business growth, strengthen agent and trustee relationships, and increase account retention.
  • Responsible for agency distribution performance, brand and market positioning, product/service coordination, and marketing budget oversight; partners with underwriting and trust services to support new and renewal business activity.
  • Develop, manage, and expand Preferred’s agency distribution system.
  • Partner with the SVP of Trust Services to align overall marketing strategy, messaging, and go-to-market plans.
  • Identify, recruit, and onboard new agents; monitor performance and engagement.
  • Support agents in identifying and developing new member and prospect relationships.
  • Deliver regular presentations on PRU and Preferred to agents, trustees, and trade associations.
  • Assist agents with presentations to members and prospects, including preparation of materials and messaging.
  • Coordinate cross-functional development and launch of new products and services.
  • Build and maintain relationships with key associations to strengthen market visibility and engagement.

Requirements

  • 220 license
  • Associate’s degree in business or marketing, or equivalent work experience
  • Proficiency with Microsoft Word, Excel, and PowerPoint
  • Excellent communication, negotiation and presentation skills
  • Technical expertise in all phases of public entity insurance
  • Significant experience working with self-insurance pools or trusts
  • Willingness to conduct extensive travel
  • Creativity and problem solving skills
  • Ability to lead and manage marketing strategy, planning, and execution
  • Driving for business purposes

Preferred

  • Bachelor’s degree in business or marketing (preferred)

Benefits

  • Health Benefits : Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
  • Financial Benefits : ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
  • Mental Health & Wellness : Free Mental Health & Enhanced Advocacy Services
  • Beyond Benefits : Paid Time Off, Holidays, Preferred Partner Discounts and more.
Arrowhead Programs logo

Arrowhead Programs

Arrowhead Programs offers one of the largest portfolios of insurance program business worldwide, spanning commercial, personal, professional liability, public entity and specialty insurance. In collaboration with top-rated insurance companies, our managing general underwriters and program administrators deliver a portfolio of niche offerings to address the specialized needs of policyholders. Proud to be part of the Brown & Brown family of companies, named one of the 2025 Best Workplaces in Financial Services & InsuranceTM by Fortune and Great Place To Work for the sixth consecutive year.

Founded in 2006
31 employees (3 in marketing)