Vice President, Marketing at Antech Diagnostics | Larimer County, CO | $242K/yr – $303K/yr

Antech Diagnostics

Vice President, Marketing

Larimer County, CO (On-site)

$242K/yr – $303K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own NA marketing for product commercialization and field efforts, aligning product, sales, and CS to launch, optimize, and grow revenue using market insights and KPI-driven governance.

Own end-to-end commercialization and launch planning across products and services with market support and post-launch review.
Lead cross-functional alignment with Product, Sales, Operations, and CS to ensure cohesive go-to-market and field execution.

Job Description

Provide direct leadership and management of the Product Commercialization, Commercial Marketing, and Field Marketing, fostering a high-performance culture with clear accountability and development opportunities.
Develop and execute integrated marketing strategies aligned with company revenue goals and market opportunities.
Serve as a strategic leadership conduit between Product Commercialization, Field Sales, Corporate Accounts, Commercial Operations, and Customer Success to ensure alignment and execution excellence.
Define and communicate the North America marketing vision, strategy, and roadmap to internal and external stakeholders.
Lead market segmentation, competitive analysis, and customer insights to inform product positioning and go-to-market strategies.
Champion change management initiatives supporting new product launches and strategic business initiatives.
Oversee the end-to-end commercialization process for new products and services, including launch planning, market support, and post-launch evaluation.
Collaborate with Product Development and Research teams to prioritize product roadmaps based on market needs and competitive landscape.
Leverage CRM and analytics platforms to optimize marketing campaigns and sales enablement efforts.
Develop and manage marketing budgets, ensuring efficient allocation of resources to maximize ROI.

Antech Diagnostics

3.3 Glassdoor

Smarter Diagnostics. Better Care.TMYou deserve a choice when making diagnostic decisions for your patients.AntechTM is a global veterinary diagnostics company driven by innovation that helps veterinarians deliver better animal health outcomes. Our products and services span 90+ reference laboratories around the globe. We also provide in-house laboratory instruments and consumables, including digital cytology and rapid assays; local and cloud-based data services; practice information management software and support; imaging equipment; continuing education and training; and board-certified specialist support services.Together, we’re advancing veterinary care and continuing our shared mission to make a better world for pets, every day.Subject To: https://www.antechdiagnostics.com/privacy-policy & https://www.antechdiagnostics.com/terms-of-useSubject To: https://www.mars.com/privacy and https://www.antechdiagnostics.com/terms-of-use

Founded in 1994

Fountain Valley, California, USA

2K employees

www.antechdiagnostics.com

57% recommend to a friend

68% CEO approval