Responsibilities

• Serve as the senior International Marketing voice at the Global Support Center and in enterprise leadership forums.
• Partner with the CMO to translate enterprise brand strategy into clear international guardrails and practical market tools.
• Provide dotted-line functional leadership, coaching and capability development to the four regional Marketing leaders.
• Build frictionless mechanisms for campaigns, assets, consumer insight and learning to move between the United States and international markets and across regions.
• Partner with Managing Directors to strengthen regional plans, market launches, investment choices and commercial performance.
• Lead international market research and use it to shape local brand positioning, consumer priorities and market growth plans.
• Lead the brand workstream for new-market entry, including positioning, menu architecture, pricing recommendations, launch planning and post-launch learning.
• Hold a seat in U.S. product innovation discussions so global extensibility is evaluated early and international ideas enter the enterprise pipeline.
• Serve as a key stakeholder on the steering committee for the Global Innovation Center of Excellence and connect it with U.S. innovation and the four regions.
• Own the strategy, creative vision and execution standards for signature global experiences, including House of Flavor.

Requirements

• Global brand builder with sound judgment about consistency and local adaptation.
• Commercial and culturally fluent leader who understands franchise economics and market growth.
• Strong matrix operator who can influence senior leaders while respecting regional authority.
• Experience across international brand marketing, market research, positioning, menu and pricing strategy, new-market launches, experiential platforms and product innovation.
• Track record of developing talent, leading external partners and managing meaningful budgets.

Preferred

• Restaurant, retail, hospitality, entertainment, sports, music or lifestyle-brand experience is advantageous.

Benefits

• BENEFITS FLAVOR PERKS: Unlimited paid time off for exempt employees One paid volunteer day of your choice Competitive bonus structure for eligible roles Team member stock purchase plan Health savings or flexible spending account options 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation) Comprehensive medical, dental, and vision benefits Basic life and AD&D insurance provided Pet insurance Education Assistance Wellness reimbursement program Paid maternity and paternity leave FUN IS THE BEST FLAVOR: Lunch provided every Tuesday and Thursday in office Discount on Wingstop gift cards Onsite game room Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.