Vice President, Health Digital/Social Strategy
District of Columbia, USA (Hybrid)
Posted 8 days ago
Job Description
Responsibilities
- Strategic Leadership & Digital Healthcare Expertise
- - Serve as the day-to-day lead for digital, social, community management, and listening workstreams, partnering with the broader portfolio account leadership team and serving as a senior client contact for these areas. Shape comprehensive social listening and community engagement strategies aligned with client objectives across patient activation, HCP awareness, disease-state education, and brand-focused programming. Provide counsel and help direct portfolio account team members to drive best practices and consistency in content development and creative direction.
- - Provide strategic counsel on social media’s role in audience journeys.
- - Participate in client steering committee meetings, including delivery of performance data, learnings, and strategic recommendations.
- - Cultivate working relationships with client Marketing partners, including agency team, to ensure cohesive channel strategy.
- - Build executive-level relationships with key client stakeholders to maintain health of accounts and identify strategic opportunities for growth.
- - Collaborate with agency portfolio team to integrate community management strategy and learnings within broader, communications-owned programming.
- Workstream Leadership & Oversight
- - Oversee day-to-day community management operations, including reactive monitoring, moderation, response development, approval workflows, proactive engagement opportunities, and escalation management across owned social channels.
- - Support identification, implementation, and operations of social listening tools and platforms.
Requirements
- 10+ years of experience in digital communications, including at least 5 years of hands-on social media experience in a healthcare or pharmaceutical agency setting.
- Deep familiarity with social platform capabilities and risk considerations across Meta, YouTube, TikTok, LinkedIn, and other relevant channels.
- Practical understanding of platform-specific community norms, moderation tools, content formats, engagement behaviors, and risk considerations across major social platforms, including Meta, YouTube, TikTok, LinkedIn, Reddit, and emerging channels.
- Demonstrated experience designing and operating compliant social community-management programs in a regulated healthcare environment, including monitoring, moderation, response workflows, and issues escalation.
- Proven track record building and managing scaled patient/caregiver/HCP communities.
- Experience with social listening tools and platforms, with proven ability to translate social listening and community insights into practical recommendations for content strategy, engagement, reputation management and broader business planning.
- Experience partnering with paid media, editorial, creative, analytics and medical/legal/regulatory stakeholders in a multi-agency environment.
- Experience applying AI-enabled tools or automation to social listening and community-management workflows, with appropriate governance and human oversight.
- Demonstrated crisis management experience in regulated healthcare environment
- Experience managing large, matrixed teams in multi-agency environments.
Preferred
- Bachelor's degree in communications, Digital Marketing, Public Relations, Journalism, or related field.
- Working knowledge of healthcare compliance requirements (e.g., FDA, HIPAA, OPDP).
- Direct working experience with pharmaceutical companies, either in house or in agency.
- Strong grasp of digital measurement frameworks and how to connect performance data to storytelling impact.
- A creative, strategic, curious, and analytical mindset with a passion for health equity, innovation, and digital transformation.
Benefits
- A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.
FleishmanHillard
Founded in 1946, we push ourselves and our clients to rise above the status quo. As the world’s top communications agency for global clients, we’re committed to doing what’s right and pursuing what matters. We’re on a mission to not only be the world’s most inclusive agency, but to make the world a more inclusive place. FH Perspectives guides DE&I at FleishmanHillard. It’s how we welcome and celebrate the unique experiences and skills each colleague brings to the table. FH4Inclusion, the community service branch of FH Perspectives, is how we spread our culture of inclusion, by donating our time and expertise to local organizations in the fight for social inclusion. We frequently earn 100+ accolades each year, including the coveted Cannes Lions and PRSA Silver Anvils. And we’re a workplace of choice, being named one of Seramount’s (previously NAFE’s) “Top Companies for Executive Women” for 12 years running and one of the Human Rights Campaign’s Best Places to Work for LGBTQ Equality for four consecutive years. FleishmanHillard is part of Omnicom Public Relations Group, and has 79 offices in more than 30 countries, plus affiliates in 45 countries. Scam AlertFleishmanHillard is committed to a professional and respectful recruiting experience for all candidates. Our official job postings for FleishmanHillard can be found on our Join Us page and emails from us related to the recruiting process will be sent specifically from our @fleishman.com email address. FleishmanHillard will never request money, payment, bank account, credit card or credit score as part of our application process; we will not send you recruiting related emails from any other email domain name, extension, or variation. If you receive a suspicious email that is not sent from a team member specifically at our @fleishman.com email address or if you receive any suspicious outreach on social media, please forward the communication to Vickie.barrett@fleishman.com so that we can review and verify.
Salaries
Posted range
$77K/yr – $175K/yr
Taken straight from the job posting.
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