Vice President of Growth at Pique | Los Angeles, CA

Vice President of Growth

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

Job Summary

Drive and scale a full-growth engine for a premium DTC/subscription brand, balancing aggressive paid media and premium positioning.

Must-have: 10+ years in growth marketing leadership within a high-growth DTC or subscription company.
Standout: Leads a cross-functional growth org spanning paid media, creative, analytics, partnerships, and influencer programs.
Standout: Focus on LTV:CAC and profitability with AI-enabled optimization and testing velocity.

Job Description

Responsibilities

Lead and manage the full growth organization, including: Performance Creative, META and Google Acquisition Marketing, Partnerships and Influencer Marketing, Analytics and Performance Reporting, eCommerce Product and Conversion Rate Optimization (CRO).
Own the end-to-end growth strategy to profitably acquire new subscribers and rapidly scale the business while preserving and elevating brand equity.
Define and lead KPI development, goaling, and performance management across all growth functions, with LTV:CAC as the north star metric.
Lead budgeting, forecasting, and spend allocation across channels to maximize capital efficiency and profitable growth.
Scale paid media investments while maintaining and improving spend efficiency and contribution margin.
Identify and unlock new areas of efficiency across media buying, creative output, funnel optimization, and pricing.
Ensure influencer and partnership marketing programs scale full-funnel acquisition segments efficiently.
Leverage AI and emerging technologies to enhance targeting, creative production velocity, analytics, forecasting, and operational efficiency.
Architect and lead a best-in-class performance creative engine as the primary driver of paid media scale.
Develop creative strategy frameworks rooted in customer psychology, product truth, and data insights.

Requirements

10+ years of experience in growth marketing or performance marketing leadership within a high-growth DTC or subscription-based company.
Proven track record of scaling paid media budgets profitably while improving efficiency metrics.
Deep expertise in performance ad creative strategy and a demonstrated ability to scale creative output systematically.
Strong understanding of how automated media buying environments increase the importance of creative iteration and testing velocity.
Experience building and leading high-performing creative teams with structured testing frameworks.
Strong understanding of subscription economics including CAC, LTV, payback, and contribution margin.
Demonstrated success managing large cross-functional teams and team leads.
Enthusiasm for leveraging AI tools to improve creative production, targeting, forecasting, and experimentation speed.
Exceptional analytical, operational, and communication skills.
Experience protecting and elevating premium or luxury brand positioning while driving performance outcomes.
Passion for health, wellness, and Pique’s mission-driven culture.

Preferred

A growth executive who understands that creative is the new targeting—and knows how to build a machine around it.
A disciplined operator who understands that LTV:CAC is the core driver of sustainable growth.
A leader who is hungry to consistently find new areas of spend efficiency while increasing subscriber lifetime value.
A strategic thinker who can balance brand integrity and luxury positioning with aggressive performance targets.
A high-performance leader who can manage multiple teams, inspire excellence, and drive cross-functional accountability.
Enthusiasm for shaping a motivated, talented, and truth-seeking team culture, with a commitment to personal growth and organizational excellence.

Pique

Pique is at the intersection of plants and science. Our cutting-edge solutions are crafted from nature, refined by artisans, perfected with science.Our mission is making humanity multi-dimensional – helping everyone acquire the knowledge and tools to optimize their physical, mental and spiritual health to unprecedented levels.Backed by First Round Capital (Uber, Warby Parker, Birch Box) and Khosla Ventures (DoorDash, Instacart, Impossible Foods).

Founded in 2016

Los Angeles, California, USA

37 employees (12 in marketing)

www.piquelife.com