Responsibilities

• Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
• Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
• Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
• Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
• Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
• Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
• Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
• Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
• Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience

Requirements

• 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
• Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics
• Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
• Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
• Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
• Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
• Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity

Nice to have

• Marketplace or social experience a significant plus

Benefits

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• Home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups