Vice President Group Director, Media at GroupeConnect | New York City, NY | $149K/yr – $239K/yr

GroupeConnect

Vice President Group Director, Media

New York City, NY (On-site)

$149K/yr – $239K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Lead on multi‑brand media strategy with a focus on retail, owning audience segmentation, channel mix, and cross‑team program design for client growth.

Own multi‑channel strategy development and client/partner relationships across media channels.
Own segmentation planning to inform reach, frequency, and channel choices.
Own program strategies across teams and drive new business opportunities on retail accounts.

Job Description

Lead a core team responsible for strategic initiatives on a top retail brand
Articulate departmental and customer segmentation and Media tactics
Oversee development of program strategies across different teams
Assume a lead role on core client teams and new business opportunities
Maintain senior level relationship with publishers and clients
Engage in public relations within the Media field
Represent the agency within industry organizations
Support relevant training sessions
Establish long-term trust with clients

Four year degree (Master’s degree preferred)
6-12 years of Advertising and Marketing industry experience
Experience with retail business strongly preferred
3 years of staff management and team leadership
Deep understanding of core media planning principles (e.g. audience segmentation, reach and frequency, media mix modeling, etc.)
Expert level strategy development across channels - Linear TV, Streaming, Digital Video, Audio, Social, Display, Content. Upfront, OOH, Experiential, and Programmatic a plus
Proven leadership ability and previous client relationship experience
Exemplary verbal and written communication skills
Time management and problem solving skills
Proficiency in Excel, Word, PowerPoint, MRI, and CMR

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

medical coverage
dental
vision
disability
401K
parental and family care leave

GroupeConnect

We’re a team of top talent from across Publicis Groupe, bringing our unique perspectives, skills and problem-solving styles together to work as one powerful, full-service marketing solution for today’s world. We’re driven to move ourselves and our clients forward, and we believe great work is defined as work that works great, makes us all proud, and makes the industry take notice. In this group, none of us alone is better than all of us together. We’re able to do our best work by bringing our whole selves to what we do—free of fear and with freedom to take smart risks.

Boston, Massachusetts, USA

145 employees (27 in marketing)

GroupeConnect.com