Responsibilities

• Identifying strategic data-driven services that will allow clients to grow their business
• Assisting clients in defining analytics needs and developing solutions to solve those challenges
• Creating frameworks and methodologies for approaching major strategic issues, leveraging existing agency intellectual capital and developing innovative concepts
• Building and executing a client-specific data strategy, including performing gap assessments, creating optimal state data plans, and building execution roadmaps
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnerships, etc.
• Partnering with retail media clients and retailer ecosystems to develop data-driven strategies that drive commerce outcomes and support retail media investment decisions.
• Fostering creative thinking around how we use data, and how we could use data to solve unique business challenges in support of all marketing activities (Media, Creative, CRM, and eCommerce), with a particular focus on retail media and commerce initiatives.
• Determining new opportunities among existing clients, and participating in new business initiatives
• Providing support, coaching, and training to assist in the career development of direct reports and the broader team

Requirements

• 12–14 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience managing a team
• Strong analytical, critical thinking, and problem-solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Proven leadership ability with strong client relationship skills
• In-depth knowledge of and passion for online advertising, retail media, and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
• Open to travel as needed

Preferred

• Experience supporting retail media initiatives and/or working directly with retailers or retail media networks is strongly preferred.
• General knowledge of or direct experience with the media industry or CRM platforms are a plus
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.