Responsibilities

• Develop and implement comprehensive global PR strategies that align with the brand vision for Collection, with a focus on the new Creative Director and Collection line.
• Lead the creation, planning, and execution of PR initiatives that align with the company’s values and goals, overseeing coordination with licensees and PR agencies.
• Lead the strategic planning and execution of Collection and fashion shows.
• Oversee the strategic planning of influencer marketing programs to build brand advocacy and reach new audiences.
• Build and nurture senior-level relationships with top-tier media, fashion editors, influencers, and industry leaders to elevate brand visibility, credibility, and strategic positioning.
• Collaborate closely with internal teams to ensure cohesive messaging and strategic alignment across all objectives, while continuously refining workflows and processes to drive cross-departmental collaboration and operational excellence.
• Handle and facilitate press and licensee requests for press materials, serving as the key point of contact for communications strategies in all global markets for all product categories.
• Provide strategic oversight of future PR development in North America, Asia, and Europe, serving as the key point of contact for communications strategies in all global markets for all product categories.
• Oversee the ongoing reporting, tracking, monitoring, and analysis of PR initiatives and media coverage for effectiveness, driving these initiatives in relevant markets when agencies are unavailable.
• Monitor industry trends and competitor activities to identify opportunities for enhancing PR initiatives.

Requirements

• Experience: Minimum of 15+ years of experience in PR with a substantial focus on the fashion industry and brand management, with at least 5 years in a senior leadership role within the industry.
• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Skills:
• Proven track record of developing and executing successful global PR and brand strategies
• Strong network of media contacts and influencers.
• Excellent communication, leadership, and interpersonal skills.
• Proven track record of relationship management at a senior level.
• Ability to lead teams through times of transformation
• Strategic thinker with a strong attention to detail that encompasses tactical execution.
• Experience managing budgets and analyzing campaign performance.

Preferred

• Master’s degree preferred.

Benefits

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Education Assistance: Receive support for continued education including tuition reimbursement.
• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.