Responsibilities

• Lead development of ZO's global brand strategy, positioning, and long-range marketing plans aligned to ZO's 5-Step System architecture
• Own the 3-year product roadmap and ensure category strategies ladder up to brand positioning
• Lead the stage-gate process as marketing owner, serving as gatekeeper on incrementality (70%+ threshold)
• Partner with R&D and Product Development to inform innovation pipeline and ensure strong connection between science, trends, and market opportunity
• Own global go-to-market strategy for new product launches, from positioning to messaging frameworks to launch roadmaps
• Translate clinical data and scientific insights into compelling marketing narratives for both physician and consumer audiences
• Guide the creation of integrated global campaigns, ensuring alignment with brand objectives and regional needs
• Partner with the VP of Creative to ensure strategic clarity, unified storytelling, and consistent brand expression across all touchpoints
• Collaborate with Education team to strengthen marketing support for training programs and clinical resources
• Provide Sales teams and physician offices with refined messaging tools, launch kits, and clinically focused marketing assets