Vice President, Global Marketing

Responsibilities

• Define We.’s global marketing strategy: Develop and continually evolve an all-up global marketing strategy grounded in We. ’s business ambitions, market opportunity, competitive landscape and priority audiences. Establish the strategic choices that determine where We. focuses, what we want to be known for and how marketing can strengthen both reputation and growth.
• Define and activate We.’s differentiation: Identify the areas where We. has the strongest and most credible right to lead - including our independence, capabilities, expertise, intellectual capital, culture and point of view - and translate those differentiators into a compelling market position and marketing agenda.
• Operate as a strategic counselor to the agency: Bring the same strategic rigor and outside-in thinking to We. ’s own marketing that we bring to our clients. Challenge assumptions, identify emerging opportunities and help leadership make deliberate choices about how We. builds relevance, reputation and competitive advantage.
• Translate strategy into an integrated marketing program: Ensure We. ’s global strategy provides the connective tissue across thought leadership, content, social, earned media, events, digital, paid activation and business development. Create clear priorities and guardrails that enable global and regional teams to execute consistently while allowing for market relevance.
• Drive the global marketing program: Lead the day-to-day execution and performance of the strategy, translating priorities into clear audiences, programs, campaigns, activation plans and measurable outcomes.
• Advance AI-enabled marketing: Help define and operationalize how We. uses AI across its marketing function. Identify practical opportunities to apply AI to audience intelligence, research, content development, personalization, campaign activation, optimization and measurement - building capabilities and ways of working that make the organization smarter, faster and more effective.
• Strengthen We.’s go-to-market approach: Bring greater rigor to how We. identifies priority audiences and market opportunities and translates them into integrated marketing programs that support reputation, consideration and growth.
• Turn audience and market insight into strategy: Develop a strong understanding of the forces shaping We. ’s industry, clients, competitors and priority audiences. Use those insights to inform positioning, marketing priorities, thought leadership, messaging, channel strategy and investment decisions.
• Set the thought leadership agenda: Determine where We. has a differentiated and credible point of view and establish a thought leadership strategy that reinforces the agency’s broader positioning. Partner with subject matter experts and leaders across the business to turn those areas into compelling platforms, perspectives and content.
• Shape and activate the We. story: Determine the stories We. should be telling and how best to bring them to life across audiences, markets and channels. Ensure individual stories and campaigns reinforce a consistent and differentiated agency narrative.

Requirements

• 12+ years of senior marketing, go-to-market or communications experience, ideally within a global organization.
• Proven ability to develop global marketing strategy, define differentiated positioning and translate it into integrated programs that drive measurable business outcomes.
• Strong strategic counselor to senior executives, with excellent judgment, communication and storytelling skills.
• Demonstrated experience applying AI and emerging technologies to marketing and driving practical adoption at scale.
• Deep experience across integrated marketing, including thought leadership, content, social, digital, earned and paid channels.
• Proven ability to lead high-performing teams and drive alignment and execution across complex, matrixed global organizations.

Benefits

• Comprehensive benefits program including medical, dental, and vision coverage
• Pretax accounts including HSA (company match), Medical & Dependent Care FSA
• Generous time off including PTO, Holidays, Annual Wellness Break, Summer Fridays and Personal Days
• Short & Long-Term Disability, paid by company
• Parental Leave, up to 12 weeks for birthing and non-birthing parent
• Caregiver Leave, up to 2 weeks to help eligible family member with serious health condition
• Community Engagement, up to 24 hours
• Bi-annual Wellness Credits, up to $300 per year
• Support with home office equipment
• Monthly Technology Credit (to offset internet / phone costs)