Responsibilities

• Develop the company's global marketing strategy and brand positioning, ensuring alignment with the company's overall strategy and business objectives;
• Establish a unified global brand architecture, brand standards, and communication system;
• Maintain and continuously enhance the company's global brand influence and market awareness;
• Responsible for global demand generation and growth strategies;
• Develop and optimize customer acquisition, conversion, and customer lifecycle management strategies;
• Drive the direct contribution of marketing to revenue growth and market share increase;
• Build global-regional-local marketing organizations and collaboration mechanisms;
• Guide and support regional marketing teams in developing localized marketing strategies;
• Ensure balance and consistency between global strategy and local execution;
• Lead global market research, customer insights, and competitive analysis;

Requirements

• Bachelor's degree or above in Marketing, Business Administration, Communications, or a related field;
• Over 20 years of experience in marketing;
• At least 15 years of global or multi-regional marketing management experience;
• Experience in successfully driving global brand or international business growth.

Preferred

• MBA or overseas education background preferred.
• Background in B2B technology, software, internet, or high-end consumer goods industries;
• Successful case studies in global brand repositioning or international market expansion;
• Familiarity with mainstream MarTech platforms and the digital marketing ecosystem;
• Fluent in English and cross-cultural communication skills.