Bitget US

Vice President Global Marketing

USA (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Lead global marketing strategy and brand to scale impact across markets and products.

  • Own and execute the global marketing strategy, brand governance, and cross-market messaging.
  • Must-have: 15+ years in progressive global marketing leadership with scale.
  • Standout: Experience leading global product launches and integrated campaigns in a matrix organization.

Job Description

Responsibilities

  • Develop and lead global marketing strategy aligned with corporate and commercial objectives
  • Build, position, and manage the company’s global brand and value proposition
  • Oversee global marketing functions, including brand, digital marketing, demand generation, communications, and content
  • Ensure consistent brand messaging and customer experience across all markets
  • Partner with regional marketing leaders to support localized go-to-market strategies
  • Drive data-driven marketing, customer insights, and marketing ROI measurement
  • Lead global product marketing, launches, and lifecycle management in coordination with product and sales teams
  • Manage global marketing budgets, resources, and agency relationships
  • Monitor global market trends, customer behavior, and competitive landscape
  • Build and develop high-performing global marketing teams

Requirements

  • Bachelor’s degree required; Master’s degree or MBA preferred
  • 15+ years of progressive marketing leadership experience, including global or regional roles
  • Proven track record in building global brands and scaling marketing impact
  • Strong experience in digital marketing, marketing technology, and analytics
  • Excellent strategic thinking, storytelling, and executive communication skills

Preferred

  • Experience in [industry-specific field, e.g., technology, consumer goods, industrial, healthcare]
  • Experience working in a multinational, matrixed organization
  • Experience leading global product launches and integrated marketing campaigns