Responsibilities

• Develop and execute global brand strategy initiatives aligned with organizational growth objectives and market positioning goals
• Lead consumer and market insight programs to support data-driven business and brand decisions
• Analyze customer behavior, market trends, competitive intelligence, and brand performance metrics to identify growth opportunities
• Collaborate with marketing, product, operations, communications, and regional leadership teams to align brand initiatives across global markets
• Establish scalable reporting frameworks, insight dashboards, and performance measurement standards
• Drive brand positioning, audience engagement, and strategic messaging initiatives across multiple channels
• Support the development of customer-focused campaigns and integrated marketing strategies
• Identify emerging market opportunities and provide strategic recommendations to executive leadership
• Oversee cross-functional projects related to brand optimization, market expansion, and consumer engagement initiatives
• Build and mentor high-performing brand strategy, insights, and analytics teams

Requirements

• Bachelor’s degree in Marketing, Business Administration, Consumer Insights, Communications, or related field
• 10+ years of experience in brand strategy, consumer insights, market research, business intelligence, or related executive leadership roles
• Proven experience leading global brand initiatives and data-driven strategic programs
• Strong analytical, communication, and stakeholder management skills
• Excellent strategic planning and organizational leadership capabilities
• Experience working across international markets and cross-functional business environments
• Familiarity with analytics platforms, CRM systems, market research tools, and reporting technologies preferred

Preferred

• Global brand strategy and positioning
• Consumer insights and market intelligence
• Data-driven decision making
• Audience engagement and communication strategy
• Competitive analysis and trend forecasting
• Cross-functional leadership
• Performance analytics and reporting
• Team leadership and organizational development