Responsibilities

• Provide visionary leadership for SOREL's global brand marketing organization, leading teams across brand strategy, content, social, communications, influencer marketing, and partnerships.
• Define and evolve SOREL's global brand positioning, ensuring clear differentiation and relevance with target consumers.
• Develop integrated seasonal and annual marketing strategies that drive awareness, consideration, engagement, and conversion.
• Lead the creation of compelling brand storytelling and content ecosystems that bring the SOREL brand to life across owned, earned, and paid channels.
• Oversee the development of campaign concepts, content plans, creative briefs, and go-to-market strategies in partnership with internal Creative and external agency partners.
• Ensure brand consistency and excellence across all consumer touchpoints, geographies, categories, and channels.
• Partner closely with Performance Marketing leadership to align creative strategy, audience insights, and campaign priorities, ensuring brand investment contributes to measurable business outcomes.
• Champion a consumer-first approach by leveraging insights, cultural trends, analytics, and market intelligence to inform marketing decisions.
• Lead influencer, ambassador, partnership, and public relations strategies that authentically elevate the SOREL brand.
• Establish measurement frameworks and learning agendas that connect brand health, consumer engagement, and commercial performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 15+ years of progressive experience in brand marketing, consumer marketing, or brand management within premium consumer, lifestyle, footwear, apparel, or related industries.
• 10+ years of leadership experience, including managing leaders and leading through organizational complexity.
• Proven success developing and executing brand strategies that drive both brand equity and commercial growth.
• Extensive experience leading content strategy, content creation, communications, social media, influencer marketing, and integrated campaigns.
• Demonstrated ability to build and scale global brand platforms and go-to-market strategies.
• Experience collaborating closely with performance marketing teams to connect brand storytelling with measurable business outcomes.
• Strong understanding of consumer insights, analytics, marketing measurement, and brand health metrics.
• Proven agency management experience across creative, content, influencer, communications, and media disciplines.
• Exceptional leadership, communication, and stakeholder management skills.

Preferred

• MBA or advanced degree preferred.

Benefits

• our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.