Vice President, Earned Media Strategy

Responsibilities

• Builds and maintains excellent relationships with key corporate, business and trade media
• Understands industry landscape/issues that may directly and indirectly impact a client
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

Requirements

• 8+ years of experience. Agency experience preferred.
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Experience supporting corporate client or in-house
• Earned strategy and media relations experience with relevant media relationships
• Bachelor's degree