Vice President Director, Social Commerce

Responsibilities

• Executing and helping clients scale their social commerce strategies across platforms, driving measurable performance across content, creators, and commerce initiatives
• Managing the day-to-day client relationship for social commerce clients
• Overseeing cross-functional execution across internal teams (social strategy, data & analytics, paid social, etc) to ensure program delivery
• Owning the day-to-day execution of social commerce campaigns, including coordination across content, affiliate, media, and key internal stakeholders so ensure efficient delivery and strong in-market performance
• Identifying optimization opportunities and helping translate data into actionable recommendations for internal teams and clients
• Building client-facing presentations, reporting recaps, strategic POV’s, case studies and social commerce growth recommendations
• Supporting promotional planning, campaign launches, tentpole moments, and platform activations
• Collaborating with social strategy team to translate platform trends and emerging capabilities into actionable recommendations, helping inform client strategies and identifying opportunities for growth
• Partnering closely with external stakeholders including platform representatives, other internal agencies, and clients to support successful execution of programs
• Building and refining scalable processes, operational workflows, and best practices across social commerce programs

Requirements

• 8+ years of experience in social commerce, influence, e-commerce, digital media, or related fields
• Strong understanding of the social commerce ecosystem, particularly TikTok Shop
• Experience working within an agency, holding company, platform, or highly matrixed organization preferred
• Strong project management and organizational skills
• Excellent written, verbal, and communication skills
• Comfortable navigating past-paced environments with evolving priorities and tight timelines
• Strong analytical mindset with the ability to interpret performance data and identify actionable insights
• Proficiency in presentation development
• Passion for social commerce, creator economy trends, and emerging platforms
• Ability to build strong working relationships across internal teams, external partners, and clients

Benefits

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.