Vice President Director, Commerce Media

New York City, NY (On-site)

$129K/yr – $207K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize end to end social commerce programs for clients, turning platform activity into measurable engagement and sales across content, creators and commerce initiatives.

  • Own cross functional execution and client-facing delivery across social strategy, data & analytics and paid social to drive in market performance.
  • Translate performance data into actionable optimization and growth opportunities for internal teams and clients, with TikTok Shop and other social platforms in scope.

Job Description

Executing and helping clients scale their social commerce strategies across platforms, driving measurable performance across content, creators, and commerce initiatives Managing the day-to-day client relationship for social commerce clients Overseeing cross-functional execution across internal teams (social strategy, data & analytics, paid social, etc) to ensure program delivery Owning the day-to-day execution of social commerce campaigns, including coordination across content, affiliate, media, and key internal stakeholders so ensure efficient delivery and strong in-market performance Identifying optimization opportunities and helping translate data into actionable recommendations for internal teams and clients Building client-facing presentations, reporting recaps, strategic POV’s, case studies and social commerce growth recommendations Supporting promotional planning, campaign launches, tentpole moments, and platform activations Collaborating with social strategy team to translate platform trends and emerging capabilities into actionable recommendations, helping inform client strategies and identifying opportunities for growth Partnering closely with external stakeholders including platform representatives, other internal agencies, and clients to support successful execution of programs Building and refining scalable processes, operational workflows, and best practices across social commerce programs
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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