Responsibilities

• Lead and Steward Audience & Competitive Practice
• Serve as a thought leader and subject matter expert across quantitative and qualitative research
• Own senior‑level relationships with Samsung Media and Consumer Insights teams, delivering insight‑driven solutions
• Drive cross‑functional collaboration with Strategy and Analytics teams to inform audience and campaign planning
• Define and evolve the audience approach to identify, size, and understand growth opportunities
• Connect audience insights and strategic profiling through activation and measurement
• Support Ad Effectiveness / Brand Lift efforts by translating business goals and KPIs into effective study design
• Develop competitive intelligence to inform category, brand, and marketplace context
• Recommend innovative, solutions‑oriented approaches with clear media and marketing implications
• Thrives in a fast‑paced, dynamic environment with strong prioritization and time‑management skills
• Brings agency or research experience in a client‑facing role, including people management
• Communicates clearly and effectively across senior stakeholders, both written and verbal
• Operates independently while collaborating closely across analytics, strategy, investment, and creative teams