Vice President, Digital Health Strategist at FleishmanHillard | District of Columbia, USA | $77K/yr – $175K/yr

FleishmanHillard

Vice President, Digital Health Strategist

District of Columbia, USA (Hybrid)

$77K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive senior social strategy for a major healthcare client, leading integrated social programs and team execution.

Own senior social strategy, content development, and cross‑agency collaboration to meet client marketing goals.
Must-have: 8+ years in healthcare social/digital with HIPAA/FDA experience.
Standout: lead a team, manage timelines and budgets while deploying advanced insights tech stack.

Job Description

Responsibilities

Serve as a senior social strategy contact for a major healthcare client
Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals
Collaborate with agency partners to develop and implement integrated media strategy, media planning, and program execution
Lead development of social media management standards, policies and rules of engagement for social channels
Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement
A balance of writing and analytical skills with an ability to translate research and data into actionable insights.
Proficiency in utilizing social and digital technological innovations to advance current client offerings and engagements

Requirements

Have 8+ years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency
Experience working with complex HIPAA and FDA-regulated issues a must
A track record of creative thinking and effective execution in social media and digital platforms
Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new HCP-platform features to evolving applications of AI), sophisticated client service and digital communications skills
Work well within highly collaborative, integrated teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems
Understand the paid media environment and how it applies to a holistic social media strategy
An expert grasp of influencer (patient, caregiver, HCP) strategy including planning, contracting, activating, and amplifying end-to-end campaigns
Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment.

Preferred

Familiarity with oncology and related fields is beneficial

Benefits

hybrid work model
medical, dental, vision, 401(k) matching, paid time off and/or other benefits

FleishmanHillard

Founded in 1946, we push ourselves and our clients to rise above the status quo. As the world’s top communications agency for global clients, we’re committed to doing what’s right and pursuing what matters. We’re on a mission to not only be the world’s most inclusive agency, but to make the world a more inclusive place. FH Perspectives guides DE&I at FleishmanHillard. It’s how we welcome and celebrate the unique experiences and skills each colleague brings to the table. FH4Inclusion, the community service branch of FH Perspectives, is how we spread our culture of inclusion, by donating our time and expertise to local organizations in the fight for social inclusion. We frequently earn 100+ accolades each year, including the coveted Cannes Lions and PRSA Silver Anvils. And we’re a workplace of choice, being named one of Seramount’s (previously NAFE’s) “Top Companies for Executive Women” for 12 years running and one of the Human Rights Campaign’s Best Places to Work for LGBTQ Equality for four consecutive years. FleishmanHillard is part of Omnicom Public Relations Group, and has 79 offices in more than 30 countries, plus affiliates in 45 countries. Scam AlertFleishmanHillard is committed to a professional and respectful recruiting experience for all candidates. Our official job postings for FleishmanHillard can be found on our Join Us page and emails from us related to the recruiting process will be sent specifically from our @fleishman.com email address. FleishmanHillard will never request money, payment, bank account, credit card or credit score as part of our application process; we will not send you recruiting related emails from any other email domain name, extension, or variation. If you receive a suspicious email that is not sent from a team member specifically at our @fleishman.com email address or if you receive any suspicious outreach on social media, please forward the communication to Vickie.barrett@fleishman.com so that we can review and verify.

Founded in 1946

St Louis, Missouri, USA

2.1K employees (396 in marketing)

fleishmanhillard.com