Vice President, Digital Experience & Martech

USA (Remote)

Salary Not AvailableSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end digital performance stack, focusing on measurable conversion, scalable personalization, and a unified data-driven infrastructure that enables rapid experimentation across sites and campaigns.

  • Infrastructure and data: Define and evolve the digital infrastructure, instrumentation, and data flows that power conversion, measurement, and activation.
  • Governance and experimentation: Establish an enterprise experimentation program with governance, test velocity, and documented learnings.
  • Personalization and data strategy: Lead first-party data strategy and a scalable personalization roadmap across websites and lifecycle channels.

Job Description

Responsibilities
  • Own the digital infrastructure and data ecosystem that enable growth, conversion, personalization, and measurable performance across digital properties.
  • Unify user experience, conversion architecture, experimentation, marketing technology, and data foundations into a single high-performing system.
  • Lead the systems, infrastructure, and operating model that power end-to-end digital performance, including conversion optimization, experimentation, measurement, marketing technology, first-party data enablement, and personalization.
  • Own end-to-end digital conversion performance across digital properties, ensuring UX, conversion architecture, measurement, data foundations, and martech operate as a unified system.
  • Identify and remove friction across the full funnel by improving user experience, conversion paths, form experiences, lead capture infrastructure, measurement continuity, and downstream data handoffs.
  • Establish experimentation as a core operating model by setting standards for test velocity, quality, prioritization, governance, and documented learning.
H&R Block logo

H&R Block

3.8 Glassdoor

H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve prepared approximately 800 million tax returns and grown to have approximately 12,000 offices throughout the United States and around the world. We know that tax needs and situations change from year to year. That’s why we offer new and innovative ways to prepare and file taxes so clients can choose what suits them best.We are a people company first and a tax company second. With this in mind, we deliver care in every interaction, conversation, and at each touchpoint. That’s how we build long-lasting relationships with clients, communities, and associates.People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it's because our company still has the feeling of ‘family’ serving as the foundation for our associates and franchisees who bring our purpose to life each day. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more. Our ideas are rooted in unique and diverse perspectives fueled by curiosity and creativity. We’re not afraid to try new things, and never rest on past success. We are passionate in the way we advocate for each other, for our clients, and most importantly, we not only say we are better together...we truly believe it!

Founded in 1955
Kansas City, Missouri, USA
16K employees (361 in marketing)
72% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
4.9M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
39.7%
Direct
52.8%
Referral
5.3%
Social
0.8%
Paid
1.2%

Headcount Trend

Current headcount: ~15.8K

Marketing Team

Marketing Team Size
229 (1% of company)
Median Career Experience
18 years
Median Tenure
10.6 years
Marketing Roles Posted (Last 30 Days)
3

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