Responsibilities

• Lead the overall strategy, innovation, and delivery of biddable capabilities across all assigned client accounts.
• Establish clear goals and KPIs in partnership with our Business Insights team, ensuring campaign success.
• Identify and spearhead omnichannel opportunities, connecting biddable media insights and strategies across teams.
• Continuously research and advocate for new technologies, data sources, and innovations within the agency and for clients.
• Bring innovative ideas directly to strategic partners to drive client growth and industry-leading solutions.
• Cultivate and expand strong, strategic relationships with senior client stakeholders and key biddable media partners (e.g., Google, Microsoft, TikTok, The Trade Desk, Meta).
• Represent CMI Media Group as a thought leader in public forums, conferences, and press opportunities.
• Champion CMI Media Group and WPP capabilities, introducing tailored solutions to meet evolving client needs.
• Collaborate with department leadership to develop, implement, and update best practices and Standard Operating Procedures (SOPs).
• Ensure appropriate client staffing, optimizing work processes, and meeting/exceeding billable goals.

Requirements

• 10+ years of progressive experience managing biddable media campaigns within leading platforms (e.g., SA360, Sprinklr, The Trade Desk, other inventory and optimization platforms).
• Deep expertise in audience suppliers and across biddable channels, particularly Video, Programmatic, Paid Social, and SEM.
• 8+ years of proven team management experience, including developing and mentoring staff.
• 8+ years of experience managing partner relationships with major media platforms and vendors.
• Exceptional digital media background combined with strong project management skills.
• Outstanding analytical and problem-solving abilities.
• Excellent written, verbal, and presentation communication skills, capable of influencing senior stakeholders.
• Proven experience in leading the development of departmental processes, partnerships, and proprietary tools.

Preferred

• Healthcare/Pharmaceutical background is a significant plus.