Vice President, CRM Services Growth (Commerce)

New York, USA (On-site)

$160K/yr – $256K/yrSenior LevelFull time

Posted 5 months ago

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Job Summary

The role is the CRM Services Agency Growth Lead for the Groupe, responsible for shaping strategy, building a pipeline, and closing CRM services opportunities across agency pods. It emphasizes cross-functional collaboration with Publicis, Epsilon, and MarTech partners and requires senior experience in data-driven marketing, CRM, and analytics. The position also focuses on cross-selling Groupe solutions and presenting to C-levels.

Job Description

Responsibilities

  • Serve as CRM Services Agency Growth Lead aligned to Groupe agency, partnering closely to strategize, develop & execute against sales opportunities of CRM Services solutions/offerings
  • Achieve quotas assigned by the Groupe annually across CRM services
  • Support CRM Services Growth Leader on CRM business development pursuits in collaboration with PDX agencies from initial cultivation through to contract signature. Collaborate with PDX agencies on the development of clear, concise proposals with an appropriate level of detail that identify client needs, the right solutions /commercials
  • Establish and execute a pipeline strategy for achieving sales targets through the appropriate stages of the sales cycle within your agency base. Define, execute, and own an engagement plan for key prospects
  • Cultivate a team-focused, collaborative mentality across support teams. Build and maintain strong relationships across Publicis, Epsilon and MarTech Partnership teams to ensure successful sales efforts and positive customer experience
  • Update key stakeholders within ConnectedCRM, the Groupe growth team and key agency partners on achievements and goals
  • Identify and employ strategies to connect and cross-sell Groupe solutions to best serve clients
  • Manage the complete and complex sales-cycles presenting to C-level executives the value of our Services offerings including strategy, analytics, marketing ops, and creative services to clients in respective agency pods
  • Identify relevant industry trends and client needs to inform Groupe product priorities/roadmap

Requirements

  • 10+ years of data driven marketing experience; 5+ years of commerce/CRM agency experience
  • Knowledge of Groupe products/processes/people desired, or if new, strong experience in this area from previous roles
  • Deep knowledge of the CRM Services and MarTech market landscape, and have the ability to develop narratives that connect media to owned experiences
  • Experience selling CRM Services across strategy, analytics, marketing ops and/or creative
  • Excellent data visualization skills to help powerfully tell the data & audience story
  • Excellent teamwork and problem-solving skills
  • Ability to influence cross-functional teams without formal authority
  • B.A/B.S degree required

    Benefits

    • The best-in-class wellness and benefits offerings include:
    • Paid Family Care for parents and caregivers for 12 weeks or more
    • Monetary assistance and support for Adoption, Surrogacy and Fertility
    • Monetary assistance and support for pet adoption
    • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
    • Tuition Assistance
    • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
    • Matching Gifts programs
    • Flexible working arrangements
    • Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
    • Business Resource Groups that support multiple affinities and alliances
    • We also offer medical and voluntary benefits to our freelancers and temporary employees.
    • You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.
    • Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.
    Publicis Digital Experience logo

    Publicis Digital Experience

    A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best. We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce.

    New York, New York, USA
    71 employees (21 in marketing)

    Headcount Trend

    Current headcount: ~71

    Marketing Team

    Marketing Team Size
    20 (28% of company)
    Median Career Experience
    16 years
    Median Tenure
    2.2 years
    Marketing Roles Posted (Last 30 Days)
    7