Vice President of Corporate Marketing

Santa Cruz, CA (On-site)

$180K/yr – $240K/yrSenior LevelFull time

Posted 2 days ago

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Job Summary

Own and orchestrate Paystand's brand and corporate narrative across products, geographies, and growth initiatives, while shaping executive visibility, strategic events, product storytelling, and employer brand.

  • Lead brand strategy and unified messaging architecture across multiple business lines
  • Drive executive thought leadership, press opportunities, and investor-facing materials
  • Align product, market, and customer storytelling to support growth and market positioning

Job Description

Responsibilities

  • Corporate Narrative & Brand: Develop Paystand’s Group-wide brand strategy and corporate narrative across products, acquisitions, geographies, and future business lines.
  • Corporate Narrative & Brand: Build a unified messaging architecture connecting AR, AP, FX, Bitwage, mining, USDb, LATAM GTM, AI, customer impact, recruiting, culture, and future growth.
  • Corporate Narrative & Brand: Own brand guidelines across messaging, visual identity, voice, events, executive communications, and external-facing materials.
  • Corporate Narrative & Brand: Position Paystand as a category-defining leader in B2B payments, financial automation, blockchain-enabled payment infrastructure, agentic finance, stablecoin innovation, and zero-fee commercial finance.
  • Communications & Executive Visibility: Lead corporate communications, PR, analyst relations, thought leadership, social media, content strategy, employer brand, and reputation-building.
  • Communications & Executive Visibility: Partner with the CEO / Founder and executive team on founder thought leadership, global speaking narratives, press opportunities, investor-facing materials, and major external moments.
  • Communications & Executive Visibility: Oversee announcements, analyst briefings, media opportunities, awards, customer stories, keynote narratives, executive content, and company-level campaigns.
  • Strategic Events & Company Calendar: Own the company-level strategy, messaging, and executive preparation for major external and internal events.
  • Strategic Events & Company Calendar: Build and maintain a centralized company calendar covering conferences, executive speaking opportunities, product moments, recruiting campaigns, Foundation events, annual offsites, customer events, partner activations, culture moments, and major company milestones.
  • Strategic Events & Company Calendar: Partner with Demand Generation on event-related campaign follow-up, lead capture, nurture, and pipeline conversion where applicable.

Requirements

  • 10+ years of B2B marketing leadership experience, preferably in SaaS, fintech, payments, enterprise software, financial technology, or another complex technical category.
  • Experience leading corporate marketing, brand, communications, content strategy, customer storytelling, employer brand, executive visibility, or market positioning.
  • Experience integrating brands, narratives, messaging systems, or marketing functions across multiple entities, acquisitions, business units, or geographies.
  • Strong ability to translate complex technology into clear, commercially compelling market narratives.
  • Experience partnering with founders, CEOs, or executive teams on company narrative, thought leadership, launches, investor-facing materials, strategic events, and market-facing messaging.
  • Strong writing, editing, storytelling, and executive communication judgment.
  • Hands-on fluency with AI tools and a practical point of view on how AI and agents improve marketing speed, quality, and leverage.

Preferred

  • Experience in fintech, B2B payments, blockchain, ERP ecosystems, AR/AP automation, FX, global payments, financial services, or CFO-facing SaaS.
  • Experience leading brand unification, post-acquisition marketing integration, or multi-product narrative development.
  • Experience supporting executive speaking opportunities, conferences, customer events, partner activations, or company-wide internal events.
  • Spanish fluency or strong professional Spanish proficiency preferred to support LATAM business priorities, regional GTM execution, partner communications, and collaboration across Spanish-speaking teams.
  • Experience supporting LATAM markets, Mexico GTM, cross-border payments, regional partner ecosystems, or multilingual marketing programs preferred.

Benefits

  • Compensation ranging from $180,000 to $240,000 OTE, depending on experience and location.
  • Enjoy generous PTO and sick leave, because we believe in balance.
  • 401(k) retirement plan with employer matching.
  • We\'ve got your health covered with comprehensive health dental and vision insurance plans.
  • Fuel your days with free snacks and paid lunches in the office.
  • Unlock stock options and own a piece of our success!
  • Work with the best tools and equipment, setting you up to thrive.
  • Endless growth opportunities await you as we rapidly expand!
Paystand logo

Paystand

Paystand's on a mission to create a more open financial system, starting with B2B payments. Using blockchain and cloud technology, we pioneered Payments-as-a-Service to digitize and automate the entire cash lifecycle. Our software makes it possible to digitize receivables, automate processing, reduce time-to-cash, eliminate transaction fees, and enable new revenue.We asked ourselves: "What would payments look like if we recreated them today from scratch?" We imagined it would look more like this, so we built it:- No transaction fees- Automated receivables- 100% paperless- Real-time cash recognition- Flat monthly pricing- Instant Reconciliation- No markups or interchange fees- Flexible integrationsOver 1M businesses use our 0% fee, business network to send and receive money. Contact us today to make payments the easiest part of running your business.

Founded in 2013
Santa Cruz, California, USA

Traffic Signals

Monthly Google Ads Budget
$446.2K

Marketing Team

Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$98M
Last Raise
Series Unknown, 4 years ago

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