Pinterest Content & Marketing Specialist (Organic & Paid)
Marble Systems Inc.
New York City, NY (Remote)
In-houseContractMid level
11 hrs ago
Vice President, Content Strategy & Thought Leadership
West Falls Church, VA (Hybrid)
$175K/yr – $225K/yrDirector/Executive10+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own enterprise-grade content and thought leadership strategy with a focus on audience growth and AI-powered personalization across digital, social, video, print, and events.
- Own enterprise content strategy and thought leadership across digital, social, video, print, and events.
- Drive audience growth, SEO, and omnichannel planning while modernizing workflows and AI-powered content creation.
- Shape public narrative and executive communications during complex issues with cross-functional alignment.
Job Description
Responsibilities
- Develop and execute an enterprise-wide content and thought leadership strategy
- Develop and execute an enterprise-wide industry image campaign
- Oversee integrated content across digital, social, video, print, media, and events
- Drive audience growth, engagement, SEO, and digital performance
- Implement omnichannel content planning and amplification strategies
- Lead adoption of AI tools for content creation, personalization, and analytics
- Modernize content workflows, systems, and audience engagement
- Shape public narrative and lead communications during complex or high-profile issues
- Shape industry image in public opinion
- Collaborate cross-functionally to align consent strategy and thought leadership with organizational priorities
Requirements
- Bachelor’s degree in communications, marketing, journalism, or related field
- 10+ years of senior leadership experience in content strategy, communications, or media
- Certified Association Executive (CAE) credential
- Proven success leading integrated, multimedia content strategies
- Exceptional storytelling, writing, and editorial leadership skills
- Strong expertise in digital media, SEO, analytics, and audience engagement
- Experience advising senior executives and leading cross-functional initiatives
- Ability to drive organizational transformation and influence at the executive level
Preferred
- Experience in associations, nonprofit, housing, real estate, or public policy
- Familiarity with AI-powered content tools and emerging technologies
- Background in thought leadership campaigns, public affairs, or reputation management
- Experience leading multimedia teams (digital, social, video, editorial)
Benefits
- Influence industry-wide conversations and global thought leadership
- Shape the voice and reputation of a leading international organization
- Lead a transformational content and digital innovation strategy
- Work directly with executive leadership and key stakeholders
- Be part of a mission and vision having a profound impact on hundreds of millions of homeowners across the globe
Community Associations Institute
Top 50 Best Nonprofits to Work ForCommunity Associations Institute (CAI) is an international organization with more than 45,000 members, dedicated to fostering vibrant, competent, harmonious community associations. For more than 50 years, CAI has been the leader in providing education and resources to the volunteer homeowners who govern community associations and the professionals who support them. Our members include community association volunteer leaders, professional managers, community management firms and other professionals and companies that provide products and services to associations.
