Vice President, Communications - Consumer Tech (Methods+Mastery)

Responsibilities

• Day-to-Day Account Leadership: Play a pivotal role in handling many of the day-to-day activities for account teams, including working to drive client business and programs, and guiding clients and agency teams on both proactive and reactive communications strategy aligned with and in support of client business objectives.
• Client & Team Management: Serve as a day-to-day client lead contact, and manage work streams and teams on program execution, including material development and oversight as well as project and account management. Structure, lead and motivate teams, and identify additional internal and/or external expertise to add value to client experience.
• Program Development: Develop and manage integrated communications programs that drive earned media attention.
• Data-Driven Counsel: Work across Methods+Mastery disciplines to strive to place data and insights at the heart of all client recommendations, seeking opportunities for clients to utilize full breadth and depth of agency capabilities, expertise and offerings.
• Budget Management: Manage budgets, accounts and key engagements, forecasting revenue and expenses accurately and making decisions to ensure accounts run effectively and efficiently.
• AI Integration: Be a catalyst for integrating AI tools into your own work, while also guiding team usage.

Requirements

• 8+ years of experience in PR for technology brands, particularly in the mobile, wearables, AI, IoT/connected home, streaming entertainment/app /games spaces.
• Leadership and team-building experience, including management of local and geographically distributed account and client teams.
• Experience managing accounts for effectiveness and profitability, including establishing meaningful metrics and scorecards for gauging program effectiveness, and overseeing the development and management of budgets, team structure, and client reporting.
• Strong analytical abilities, and critical, creative thinking. Can lead the development of programs for clients that are distinctive, relevant, creative, and measurable.
• Ability to engage with and counsel senior level decision-makers across the client’s business and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives. Experience building relationships and working with diverse stakeholders effectively.
• Broad technology business understanding, strong earned media strategy chops and existing relationships with tech, arts & culture, lifestyle and business reporters and new media (e.g. creators, podcasters).
• High comfortability using modern PR workflows and acting as a multi-tool comms professional capable of wearing multiple hats.
• Hands-on experience utilizing the latest AI tools to streamline and optimize media research, content drafting, influencer identification and tracking, and media outreach.
• Strong writing skills and ability to communicate effectively. Experience with brand (consumer) and executive (C-Suite) communications. Ability to communicate clearly and persuasively, draw conclusions, make recommendations, establish reasonable timelines and areas of responsibility, anticipate costs, and identify measures of success.
• Energetic self-starter and resourceful problem solver – gets things moving and keeps them on track. High attention to detail with the ability to manage multiple ongoing activities. Collaborative attitude and the ability to thrive and excel in a challenging fast-paced environment.

Preferred

• Familiarity with and proven experience managing both end-to-end earned and paid creator campaigns. This includes creator identification, vetting, relationship management, content reviews and measurement.
• Experience across arts/culture/film/entertainment/auto spaces.
• Tapped into and passionate about the growth and innovation in the tech industry.
• Experience working with consumer subscription services, software, and/or hardware companies.
• Knowledge across the who’s who of the technology industry to bring forward ideas on how consumer technology brands can show up in authentic and interesting ways.
• Future-thinker that has an eye for consumer trends and what’s next in the industry.