Responsibilities

• Commercial Strategy & Revenue Ownership: Own the P&L strategy and revenue performance of SVS's Marketing Monetization initiatives.
• Develop annual and multi-year revenue plans, advertiser adoption targets, pricing architecture, packaging strategy, pipeline forecasts and commercialization roadmaps.
• Build and manage the go-to-market strategy across enterprise, growth, emerging and seasonal brand opportunities, including sponsorships, merchandising, promotions, media placements and integrated partnership programs.
• Establish a disciplined commercial model that progresses from direct-sold campaigns and existing inventory toward scalable recurring programs and broader network monetization.
• Lead strategic commercial negotiations and executive-level relationships with SVS's highest-value brand, client and ecosystem partners.
• Lead the evolution from individual marketing placements into packaged, measurable commercial solutions.
• Develop scalable offerings across: Sponsored merchandising and featured brand placements; Portal and marketplace sponsorships; Promotional campaigns and seasonal programs; Dedicated and multi-brand communications; Transactional and lifecycle marketing; Loyalty and rewards engagement; Brand-funded consumer acquisition and activation; Strategic cross-brand partnerships; Commerce activation and intelligent destination strategies
• Move SVS from selling inventory toward selling business outcomes – consultative selling — visibility, engagement, redemption velocity, incremental sales and measurable consumer action.
• Product, Technology & Platform Leadership: Serve as the commercial business owner for technology capabilities required to scale the monetization platform.
• Partner with Product, Digital, Technology and Operations to prioritize capabilities including ad serving, merchant-specific targeting, campaign management, dynamic destination routing, reporting, attribution, API distribution and future programmatic capabilities.

Requirements

• A builder/operator with commercial ownership, rather than someone whose career has primarily centered on corporate marketing.
• 12–15+ years across several of the following areas: strategic partnerships, retail media, commerce media, payments, loyalty, gift cards, ecommerce, promotions, B2B2C platforms or marketplace monetization.
• Demonstrate a history of building new revenue streams or commercial capabilities from concept through scale, owning revenue targets and executive-level negotiations.
• History of developing monetization, pricing and go-to-market models
• Experience with enterprise brands and complex client ecosystems
• Ability to translate commercial opportunities into product and technology roadmaps.
• 5+ years of management experience