Vice President, Brand Strategist

New York City, NY (On-site)

$100K/yr – $230K/yrSenior Level7+ years expFull time

Posted 10 hrs ago

Job Summary

Owns brand strategy across assigned teams and translates research, science, and market context into clear, compelling brand stories while guiding cross‑functional workstreams.

  • Lead strategic direction across brand, creative, and analytics to drive integrated solutions.
  • Partner with clients and internal teams to synthesize insights into actionable recommendations.

Job Description

Responsibilities

  • Brand Strategy Leadership - Serve as a strategic lead across assigned brand teams, guiding the development of brand strategy, positioning, messaging, creative briefs, and strategic recommendations.
  • Develop a deep understanding of assigned brands, categories, customer needs, competitive dynamics, and cultural context.
  • Translate clinical complexity, market dynamics, and audience insight into clear, compelling brand stories.
  • Help teams uncover the “contagious” strategic idea that can inspire creative development and drive meaningful behavior change.
  • Ensure strategic thinking is embedded early and consistently across brand, creative, engagement, medical, account, and analytics workstreams.
  • Bring a strong point of view to brand challenges while remaining collaborative, flexible, and open to building better ideas with others.
  • Client Partnership & Influence - Serve as a primary strategic partner for assigned clients, building trusted relationships through clarity, confidence, and strategic leadership.
  • Partner closely with Account, Creative, Medical Strategy, Engagement Strategy, Strategic Intelligence, and Analytics teams to deliver integrated strategic solutions.
  • Facilitate client conversations, strategic workshops, and internal working sessions that help align teams around brand opportunities, audience needs, and creative direction.
  • Help clients navigate complexity by turning research, data, science, and competitive context into actionable strategic direction.

Requirements

  • 7+ years of experience in brand strategy, strategic planning, account planning, healthcare marketing, research, consulting, or a related strategic discipline.
  • Significant experience in healthcare, pharmaceutical, biotech, wellness, or other regulated categories.
  • Strong ability to translate science, data, research, and audience understanding into clear strategic direction.
  • Experience developing brand positioning, messaging strategy, creative briefs, strategic workshops, research synthesis, and client presentations.
  • Demonstrated ability to lead brand teams, partner with clients, and influence cross-functional teams.
  • Strong understanding of HCP, patient, caregiver, and stakeholder audiences.
  • Ability to identify meaningful insights from primary research, secondary research, competitive analysis, cultural trends, and marketplace dynamics.
  • Excellent written and verbal communication skills, with the ability to simplify complexity and tell a compelling strategic story.
  • Strong facilitation and presentation skills, including comfort leading workshops and presenting to clients.
  • Experience mentoring junior talent and helping elevate the strategic work of others.

Preferred

  • Advanced degree or relevant experience in strategy, communications, psychology, sociology, marketing, life sciences, or a related field preferred.

Benefits

  • Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
  • We offer a competitive benefits package, click here for more details.
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Ogilvy New York

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WWPGY). For more information, visit http://www.ogilvy.com/.

Founded in 1948
New York, New York, USA
60 employees (39 in marketing)

Salaries

Posted range

$100K/yr – $230K/yr

Taken straight from the job posting.

See all Ogilvy New York salaries

Marketing Team

Marketing Team Size
6 (10% of company)
Median Career Experience
9 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
10

Traffic Signals

Monthly Visitors
289.9K
Monthly Google Ads Budget
$18
Traffic Source Mix
Search
49.7%
Direct
35.8%
Referral
7.9%
Social
5.6%
Paid
0.7%

Headcount Trend

Current headcount: ~60

Recent News

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Vice President, Brand Strategist

Ogilvy New York · New York City, NY · On-site