Responsibilities

• Brand Strategy Leadership
• - Serve as a strategic lead across assigned brand teams, guiding the development of brand strategy, positioning, messaging, creative briefs, and strategic recommendations.
• - Develop a deep understanding of assigned brands, categories, customer needs, competitive dynamics, and cultural context.
• - Translate clinical complexity, market dynamics, and audience insight into clear, compelling brand stories.
• - Help teams uncover the “contagious” strategic idea that can inspire creative development and drive meaningful behavior change.
• - Ensure strategic thinking is embedded early and consistently across brand, creative, engagement, medical, account, and analytics workstreams.
• - Bring a strong point of view to brand challenges while remaining collaborative, flexible, and open to building better ideas with others.
• Client Partnership & Influence
• - Serve as a primary strategic partner for assigned clients, building trusted relationships through clarity, confidence, and strategic leadership.
• - Partner closely with Account, Creative, Medical Strategy, Engagement Strategy, Strategic Intelligence, and Analytics teams to deliver integrated strategic solutions.

Requirements

• 7+ years of experience in brand strategy, strategic planning, account planning, healthcare marketing, research, consulting, or a related strategic discipline.
• Significant experience in healthcare, pharmaceutical, biotech, wellness, or other regulated categories.
• Strong ability to translate science, data, research, and audience understanding into clear strategic direction.
• Experience developing brand positioning, messaging strategy, creative briefs, strategic workshops, research synthesis, and client presentations.
• Demonstrated ability to lead brand teams, partner with clients, and influence cross-functional teams.
• Strong understanding of HCP, patient, caregiver, and stakeholder audiences.
• Ability to identify meaningful insights from primary research, secondary research, competitive analysis, cultural trends, and marketplace dynamics.
• Excellent written and verbal communication skills, with the ability to simplify complexity and tell a compelling strategic story.
• Strong facilitation and presentation skills, including comfort leading workshops and presenting to clients.
• Experience mentoring junior talent and helping elevate the strategic work of others.

Preferred

• Advanced degree or relevant experience in strategy, communications, psychology, sociology, marketing, life sciences, or a related field preferred.