Vice President, Brand Manager

Chicago, IL (On-site)

$109K/yr – $180K/yrSenior Level6+ years expFull time

Posted 23 hrs ago

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Job Summary

Own and drive brand stewardship across go-to-market efforts, coordinating with business partners and agencies to deliver integrated, insight-led creative and measurement-driven campaigns.

  • Lead strategy and messaging with cross-functional teams to guide creative execution
  • Leverage consumer insights and testing to optimize campaigns
  • Oversee production and delivery of ads across video, digital, and print channels

Job Description

Responsibilities

  • Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
  • Understand the business and marketing objectives, championing brand solutions to deliver on business goals
  • Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support
  • Display a dedication to being part of a team and growing together, supporting broader initiatives than an individual remit
  • Partner with marketing research team to uncover key consumer insights and test creative ideas and work
  • Co-lead the development strategy and messaging that sets the course for powerful creative
  • Help deliver inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
  • Manage day-to-day production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
  • Drive emerging media and technology initiatives forward, including AI, evolving owned digital spaces, unbranded content and more.
  • Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle

Requirements

  • Bachelor's Degree required in Marketing, Advertising, Communications
  • 6+ years of experience with demonstrated time in marketing communications/brand and advertising execution roles
  • AI industry knowledge of strategy, planning and implementation
  • Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels
  • Effective budget manager able to stay close to all cost details associated with a project and hold others to account
  • Excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines
  • Strong business and marketing acumen with ability to distill marketing objectives and insights, and create viable jumping off points for creative strategy/exploration
  • Partner with Brand leads to deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams
  • Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results, evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders
  • Support video and digital creative production and execution

Preferred

  • MBA is a plus
  • Affluent/ Wealth segment marketing, advertising experience
  • Proven ability to take initiative and achieve results
  • Excellent analytical, problem solving and planning skills
  • Strong collaborator with interpersonal and presentation skills (including digital presentation design)

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
  • Additional details about total compensation and benefits will be provided during the hiring process.

Marketing Team

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