Responsibilities

• Brand Strategy & Development
• - Define and execute the global brand strategy, ensuring alignment with the Fairmont brand DNA and long-term vision.
• - Lead the evolution of the brand narrative, visual identity, and messaging across all platforms.
• - Ensure brand consistency across all properties, marketing materials, and guest experiences.
• - Monitor luxury hospitality trends and competitive landscape to drive brand differentiation and innovation.
• Guest Experience & Brand Standards
• - Oversee the development and implementation of brand standards to ensure exceptional guest experiences across all properties.
• - Partner with operations and design teams to bring the Fairmont brand to life through service touchpoints, architecture, interior design, and cultural storytelling.
• - Drive initiatives that enhance personalization, emotional engagement, and brand loyalty.
• Creative & Content Leadership

Requirements

• 12+ years of experience in luxury brand management, hospitality, or high-end consumer goods.
• Proven track record in building and evolving luxury heritage brands with a global footprint.
• Deep understanding of luxury consumer behavior, market trends, and competitive dynamics.
• Strong strategic thinking with the ability to translate brand vision into tangible business results.
• Experience managing creative agencies, brand partnerships, and guest experience initiatives.
• Excellent leadership, communication, and stakeholder management skills.
• Passion for craftsmanship, culture, and storytelling in the luxury space.